1942
DOI: 10.2307/125207
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“…Customers often have different conceptions of the price. According to studies on switching behavior, price is an important factor in research models of customers' switching behavior (Keaveney, 1995;Lui, 2005). Therefore, we develop hypothesis H1: Fee has a negative impact on consumers' behavior to switch banking service providers.…”
Section: Literature Review and Research Hypothesis 21 Service Fees And The Behavior Of Switching Banking Service Providersmentioning
confidence: 99%
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“…Customers often have different conceptions of the price. According to studies on switching behavior, price is an important factor in research models of customers' switching behavior (Keaveney, 1995;Lui, 2005). Therefore, we develop hypothesis H1: Fee has a negative impact on consumers' behavior to switch banking service providers.…”
Section: Literature Review and Research Hypothesis 21 Service Fees And The Behavior Of Switching Banking Service Providersmentioning
confidence: 99%
“…The high attractiveness of alternatives can have a direct impact on switching behavior (Kim et al, 2004). In service industries, the attractiveness of competitors has been identified as the key factor that leads customers to switch to a better service provider (Keaveney, 1995).…”
Section: Alternative Attractiveness and The Behavior Of Switching Banking Service Providersmentioning
confidence: 99%
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