Transarterial chemoembolization (TACE) is the most commonly performed therapy for inoperable hepatocellular carcinoma (HCC), although the necessity of chemotherapeutics is still controversial. 1,2 Now, two major techniques are performed: TACE using iodized oil (Lipiodol 480; Guerbet Japan, Tokyo, Japan) emulsion and gelatin sponge (GS) particles (conventional TACE; cTACE); and TACE using drug-eluting beads. The former technique has been mainly developed in Asian countries, and it is a standard treatment option for localized HCCs. However, the therapeutic effects of cTACE are strongly influenced by technical aspects. 3-5 Ultraselective cTACE is defined as cTACE at the most distal portion of the tumor-feeding subsubsegmental hepatic artery and has a strong therapeutic effect on HCCs. 5-8 Therefore, it is important to understand the rationale and techniques of ultraselective cTACE. Why Is ultrAseleCtIve ctACe neCessAry? Complete response at the first TACE is the most robust predictor of a favorable outcome. 9 It is well-known that TACE loads hypoxic and chemotherapeutic stress on HCC and the surviving tumors frequently change to sarcomatous 10 or mixed hepatocholangiocellular 11 phenotypes, which are usually more aggressive and TACEresistant. Hypoxia induced by TACE also stimulates vascular endo