“…Many empirical works have analyzed the main drivers and the drivers related to the outcomes of environmental certifiable meta‐standards (Boiral et al, ; Heras‐Saizarbitoria & Boiral, ; Sartor et al, ), considering the connection between the level of internalization and completeness of adoption of the standards and the motivations (Heras‐Saizarbitoria, Arana, & Boiral, ; Heras‐Saizarbitoria et al, ; Lannelongue, Gonzalez‐Benito, & Gonzalez‐Benito, ). These works have evidenced that the adoption of environmental meta‐standards such as ISO 14001 and EMAS can be driven by various internal and external motivations (Fryxell, Lo, & Chung, ; Gavronski, Paiva, Teixeira, & de Andrade, ; González‐Benito & González‐Benito, ; Heras‐Saizarbitoria et al, , ). Among the external factors of motivations, as pointed out by Heras‐Saizarbitoria and Boiral () in their review, together with company image drivers and the motivation to send out a message to potential consumers by stressing the company's environmental concern (King et al, ), the empirical literature emphasizes the influence of customer pressure and the pressure by the public administration.…”