Outcomes of Destination Marketing Organization Website Navigation: The Role of Telepresence

Choi, Juwon; Ok, Chihyung; Choi, Sung-Hwan

doi:10.1080/10548408.2015.1024913

Cited by 50 publications

(72 citation statements)

References 71 publications

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“…The design, information quality, and ease of use are the main components of the perceived quality of ODWs. These indicators are in line with prior research positing that the attitude toward the ODW is significantly influenced by components associated with colors, fonts, videos (Kaplanidou & Vogt, ), images (Lee & Gretzel, ), text descriptions (Lee et al, ), and the quality of the presented information (Choi, Ok, & Choi, ). Alternatively, interactivity with ODWs also constitutes a quality component, although its importance is substantially lower.…”

Section: Discussionsupporting

confidence: 89%

The online destination brand experience: Development of a sensorial–cognitive–conative model

Jiménez‐Barreto

Rubio

Martínez

2018

Journal of Tourism Research

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Online experiences preceding actual visits to tourist destinations have emerged as a relevant source of travel motivation. This study analyzes the online destination brand experiences resulting from user interactions with official websites on two competing destinations. The results support the expected mediator role for the online destination brand experiences between perceived website quality, user attitudes, and intention to visit and recommend the destination, as well as the directionality of the sensorial-to-cognitive experience. Significant differences are observed depending on the users' prior experience with the destination and their generational cohort (millennials vs. nonmillennials). Important implications for destination management are also discussed.KEYWORDS destination brand, intention to visit, official destination website, online brand experience, website quality

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Section: Discussionsupporting

confidence: 89%

The online destination brand experience: Development of a sensorial–cognitive–conative model

Jiménez‐Barreto

Rubio

Martínez

2018

Journal of Tourism Research

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“…This study extends their suggestions to VR, as an advancement to information dissemination. Where Choi et al (2016) suggested that interactivity was a key characteristic in evoking presence on destination marketing websites, we do not yet know the extent that the same can be said for destination marketing VR experiences.…”

Section: Engagementmentioning

confidence: 96%

“…For instance, Lessiter et al (2001) found that the ability to physically control and manipulate aspects of the displayed environment, even with unsophisticated devices, enhanced the sense of presence. Choi et al (2016) similarly suggested that destination marketing websites incorporate more interactivity to increase users' sense of telepresence. This study extends their suggestions to VR, as an advancement to information dissemination.…”

Section: Engagementmentioning

confidence: 99%

“…In the context of destination marketing, researchers have suggested that presence is a necessary part of DMO website performance (Choi et al, 2016;Hyun & O'Keefe, 2012). Destination marketing websites have to be engaging to enhance users' sense of presence, which then leads them to feel that they are actually at the destination and perceive that time spent as enjoyable.…”

Section: The Effects Of Presence On Vr Effectiveness In Destination Mmentioning

confidence: 99%

“…Destination marketing websites have to be engaging to enhance users' sense of presence, which then leads them to feel that they are actually at the destination and perceive that time spent as enjoyable. When online visitors feel present in a destination through web-mediated virtual information, studies have shown that users remember vividly what they experienced on the website, leading to familiarity, knowledge, interest, and positively influencing intention to visit the destination (Choi et al, 2016). noted, a key result of high presence is that the user remembers the VE as a place rather than as a set of pictures.…”

Section: The Effects Of Presence On Vr Effectiveness In Destination Mmentioning

confidence: 99%

See 2 more Smart Citations

Virtual reality and tourism marketing: conceptualizing a framework on presence, emotion, and intention

Yung

Khoo‐Lattimore

Potter

2020

Current Issues in Tourism

151

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In a post-COVID landscape, building interest and evoking positive emotions toward tourism products are vital for destination recovery. As a result, interest and opportunity for the use of immersive technologies such as virtual reality (VR) for tourism marketing has intensified. Despite the ubiquity of presence as a concept in VR research, exploring and adapting presence for tourism marketing remains in infancy. In particular, there is still limited understanding of the importance and interplay of the determinants of presence. Through a critical review of presence research in ICT, education, psychology, psychiatry, marketing, and tourism, this paper establishes a comprehensive conceptual framework (named PEI framework) encompassing the determinants (immersion, engagement, sensory fidelity) and consequences of presence (P) on emotional response (E) and behavioural intention (I). This paper also found that presence research remains a disparate body of work. Frameworks and measures from which to bridge disciplines and contexts remain nascent. The interplay between presence determinants and their effects on emotional response, shown to be contextdependant in this review of presence VR research, has yet to be tested or theorized in tourism research. Suggestions for advancing the framework, both context and method-wise, are made for future VR research.

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Website design in tourism and hospitality: A multilevel review

Chan

Law

Fong

et al. 2021

Journal of Tourism Research

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Synthesizing and integrating the works of 78 journal articles on the effect of website design on consumers, this study reconceptualizes and redefines five design features constituting effective website design for tourism and hospitality. The review shows that content and system designs are the most studied design features, followed by social, sensory, and hedonic features. Existing website design research predominantly focuses on website‐level outcomes, overlooking the importance of product‐ and consumer‐level outcomes. An integrative framework encompassing the four crucial elements of website design (i.e., design features, outcomes, processes, and conditions) in tourism and hospitality research is proposed.

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Outcomes of Destination Marketing Organization Website Navigation: The Role of Telepresence

Cited by 50 publications

References 71 publications

The online destination brand experience: Development of a sensorial–cognitive–conative model

The online destination brand experience: Development of a sensorial–cognitive–conative model

Virtual reality and tourism marketing: conceptualizing a framework on presence, emotion, and intention

Website design in tourism and hospitality: A multilevel review

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