Background : Intake of fruit and vegetables, which are important sources of antioxidant nutrients, has frequently been inversely related to the risk of chronic diseases. Objective : To investigate the serum concentration of vitamin C and b-carotene in relation to fruit and vegetable intake in 6-year-old children and their parents. Design : An observational study on families of healthy 6-year-old children in the Greater Reykjavik area. Serum vitamin C and b-carotene were analysed. Fruit and vegetable intake of children and their parents was assessed by 3 day weighed food records and by a food frequency questionnaire. Results : A positive correlation was seen in serum vitamin C concentration (r0/0.454 Á0.570, pB/0.005) and serum b-carotene concentration (r 0/0.385 Á0.497, pB/0.02) between family members. The total intake of fruit, vegetables and fruit juice was 1649/124 g (mean9/SD), 3029/181g and 2389/175 g for children, mothers and fathers, respectively. Family members' intake of fresh fruit, fruit juice and green leafy vegetables was positively related (r 0/0.227, pB/0.02 and r 0/0.313, pB/0.01 between children and their mother and father, respectively, and r 0/0.247, pB/0.05 between parents). Conclusions : The relationship between children's and their parents' fruit and vegetable intake is supported in the present study by an even stronger correlation of serum vitamin C and b-carotene between family members. Interventions aimed at increasing fruit and vegetable consumption by children should focus on the whole family.