“…Conflicts between societally defined (i.e., given) and personal (self-adopted) role were equally apparent in the case of the fowl pest crisis in Belgium (Brunet and Houbaert, 2007), and directly contributed to the lack of trust between pigeon fanciers and the Food Agency. During the first legionella outbreak in Norway, in 2001, lack of clarity and consensus about the role of scientists and of the media, in terms of risk communication, contributed to confusion about the messages being given to the public, and fed the ensuing sense of panic (MERREA, 2004; see also Blystad et al, 2005). In the case of the postal anthrax crisis, these ambiguities and conflicts translated into a lack of trust about the perceived ability or willingness of some role holders to fulfill their responsibilities fairly and effectively: concern arose amongst postal workers, for example, that that preferential attention was being given to politicians and civil servants working in the government buildings targeted by the attack, compared to that given to the postal workers who had similar potential exposures and risks (MERREA, 2004).…”