Our Mental Models Approach

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In a national online survey, 505 participants reported their perceptions of energy consumption and savings for a variety of household, transportation, and recycling activities. When asked for the most effective strategy they could implement to conserve energy, most participants mentioned curtailment (e.g., turning off lights, driving less) rather than efficiency improvements (e.g., installing more efficient light bulbs and appliances), in contrast to experts' recommendations. For a sample of 15 activities, participants underestimated energy use and savings by a factor of 2.8 on average, with small overestimates for low-energy activities and large underestimates for high-energy activities. Additional estimation and ranking tasks also yielded relatively flat functions for perceived energy use and savings. Across several tasks, participants with higher numeracy scores and stronger proenvironmental attitudes had more accurate perceptions. The serious deficiencies highlighted by these results suggest that well-designed efforts to improve the public's understanding of energy use and savings could pay large dividends.climate change | decision making | judgment | environmental behavior | anchoring A nthropogenic CO 2 emissions are contributing to global climate change (1) and could negatively impact our way of life if serious action is further delayed. The United States produces 21% of the world's CO 2 emissions, with 98% of US emissions attributed to energy consumption (2).According to Pacala and Socolow (3), increasing energy efficiency and curtailing activities that consume energy may be our cheapest options for stabilizing atmospheric CO 2 concentrations below a doubling of preindustrial concentrations. Following the analogy of stabilization wedges (3), Dietz et al. (4) devised a potential behavioral wedge, recommending specific behavioral changes, such as weatherization investments, to be adopted by US households to decrease their emissions. Vandenbergh et al. (5) identified seven actions, such as reducing automobile idling and substituting compact fluorescent light bulbs (CFLs) for incandescent bulbs, that have the potential to achieve large emission reductions at a low cost to the government and with a net savings for individuals. In related work, Gardner and Stern (6) identified a short list of the most effective actions US households could take to decrease their contributions to climate change. They argued that by changing the selection and use of household and motor vehicle technologies, households could reduce their energy consumption by nearly 30%-without waiting for new technologies, making major economic sacrifices, or losing a sense of well-being. If households effectively implemented all of Gardner and Stern's recommended changes, US energy consumption would be reduced by approximately 11%. Similarly, Dietz et al. (4) estimated that behavioral interventions could reasonably achieve a 20% reduction in CO 2 emissions from household energy use (a 7.4% reduction in total US emissions) within 10 y.Gardner and...

Section: Discussionmentioning

confidence: 99%

Public perceptions of energy consumption and savings

Attari

DeKay

Davidson³

et al. 2010

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386

“…Such designs are becoming more common in the applied social sciences (23), including some examples from risk communication research (24)(25)(26). They can take on a number of forms depending on the overall study aims and the particular strengths and intended contribution of the different methodologies being used.…”

Section: The Complexity Of National-level Issuesmentioning

confidence: 99%

Creating a national citizen engagement process for energy policy

Pidgeon

Demski

Butler

et al. 2014

145

107

This paper examines some of the science communication challenges involved when designing and conducting public deliberation processes on issues of national importance. We take as our illustrative case study a recent research project investigating public values and attitudes toward future energy system change for the United Kingdom. National-level issues such as this are often particularly difficult to engage the public with because of their inherent complexity, derived from multiple interconnected elements and policy frames, extended scales of analysis, and different manifestations of uncertainty. With reference to the energy system project, we discuss ways of meeting a series of science communication challenges arising when engaging the public with national topics, including the need to articulate systems thinking and problem scale, to provide balanced information and policy framings in ways that open up spaces for reflection and deliberation, and the need for varied methods of facilitation and data synthesis that permit access to participants' broader values. Although resource intensive, national-level deliberation is possible and can produce useful insights both for participants and for science policy.public engagement | national dialogue | energy system transitions

“…Mental models have evolved into an important area of research in environmental policy, risk perception, and decision making (18)(19)(20). A growing number of researchers are using mental models to better understand decision making in the context of Significance Sustainability is notoriously difficult to define and put into practice in the context of agricultural and other social-ecological systems.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Linking knowledge and action through mental models of sustainable agriculture

Hoffman

Lubell

Hillis

2014

Linking knowledge to action requires understanding how decisionmakers conceptualize sustainability. This paper empirically analyzes farmer "mental models" of sustainability from three winegrapegrowing regions of California where local extension programs have focused on sustainable agriculture. The mental models are represented as networks where sustainability concepts are nodes, and links are established when a farmer mentions two concepts in their stated definition of sustainability. The results suggest that winegrape grower mental models of sustainability are hierarchically structured, relatively similar across regions, and strongly linked to participation in extension programs and adoption of sustainable farm practices. We discuss the implications of our findings for the debate over the meaning of sustainability, and the role of local extension programs in managing knowledge systems.network analysis | collaborative policy | cooperation | agricultural decision making