“…The study by Souza (2019), for example, addresses the disparity between women and men in the corporate world and investigates the transformative moment of two Information Technology companies regarding the adoption of inclusive policies and a culture of diversity, particularly in terms of gender and sexual orientation issues. The results show that these companies are betting on minorities, especially in recruitment, with selection campaigns and promotions focused on specific groups, aiming to 'increase the representativeness of these identity groups in their workforce, as well as investing in educating their employees' (Souza, 2019). For many companies, Souza (2019, p.38), states, the stance on diversity and inclusion has been 'a matter of strategic positioning.…”