Abstract:RESUMO. Este ensaio procura apresentar e discutir as três obras fundantes dos chamados Estudos Culturais (originários do Centre for Contemporary Cultural Studies de Birmingham), buscando servir como um guia introdutório para o pensamento crítico de Richard Hoggart, Raymond Williams e E. P. Thompson, respectivamente, a partir da leitura de As utilizações da cultura (1957), Cultura e sociedade (1958) e A formação da classe operária inglesa (1963).Palavras-chave: teoria social, pensamento inglês, estudos culturai… Show more
“…In addition, it is not possible to insist on cultural research models that unilaterally recognize the influence of the media over individuals without acknowledging the uses and readings made by the media viewers themselves. In this sense, cultural studies has also deepened the reflective role of consumers when they experience or consume a particular cultural practice (Costa, 2012b). Therefore, the readings that individuals make of media products are not always made according to the interests of economic actors.…”
Section: Uses and Gratifications Theorymentioning
confidence: 99%
“…Ponadto nie można nalegać na przyjęcie modeli badań kulturowych, zgodnie z którymi jednostronnie uznaje się znaczenie wpływu mediów na jednostkę, jednocześnie nie przyjmując do wiadomości, że użytkownicy mediów są zdolni do wykorzystania oraz interpretowania przekazywanych przez nie treści. W tym sensie kulturoznawstwo pogłębiło refleksyjną rolę konsumentów podczas doświadczania bądź konsumpcji konkretnej praktyki kulturowej (Costa, 2012b). Dlatego też jednostki nie zawsze dokonują interpretacji produktów medialnych zgodnie z interesami podmiotów gospodarczych.…”
Section: Teoria Użytkowania I Gratyfikacjiunclassified
This study explores the ‘30 September Movement’ that staged a communist coup in 1965 as travel motivation for an anti-communism museum. ‘Framing’ and ‘uses and gratifications’ theories were used for this case study. The findings concluded that negative film plots and scenes are signature themes that can be used as attributes of red or dark film motivations for tourism. The use of theories, such as ‘framing’ and ‘uses and gratifications’, along with reflexive thematic analysis has provided unique and valuable theoretical insights that may be overlooked by other analyses.
“…In addition, it is not possible to insist on cultural research models that unilaterally recognize the influence of the media over individuals without acknowledging the uses and readings made by the media viewers themselves. In this sense, cultural studies has also deepened the reflective role of consumers when they experience or consume a particular cultural practice (Costa, 2012b). Therefore, the readings that individuals make of media products are not always made according to the interests of economic actors.…”
Section: Uses and Gratifications Theorymentioning
confidence: 99%
“…Ponadto nie można nalegać na przyjęcie modeli badań kulturowych, zgodnie z którymi jednostronnie uznaje się znaczenie wpływu mediów na jednostkę, jednocześnie nie przyjmując do wiadomości, że użytkownicy mediów są zdolni do wykorzystania oraz interpretowania przekazywanych przez nie treści. W tym sensie kulturoznawstwo pogłębiło refleksyjną rolę konsumentów podczas doświadczania bądź konsumpcji konkretnej praktyki kulturowej (Costa, 2012b). Dlatego też jednostki nie zawsze dokonują interpretacji produktów medialnych zgodnie z interesami podmiotów gospodarczych.…”
Section: Teoria Użytkowania I Gratyfikacjiunclassified
This study explores the ‘30 September Movement’ that staged a communist coup in 1965 as travel motivation for an anti-communism museum. ‘Framing’ and ‘uses and gratifications’ theories were used for this case study. The findings concluded that negative film plots and scenes are signature themes that can be used as attributes of red or dark film motivations for tourism. The use of theories, such as ‘framing’ and ‘uses and gratifications’, along with reflexive thematic analysis has provided unique and valuable theoretical insights that may be overlooked by other analyses.
“…Isso se aproxima do que Williams (1969) chama de "modos de vida". Como definiu Costa (2012), para se pensar práticas culturais não é possível encarar o mundo nem da perspectiva de uma "dominação unilateral", nem do âmbito de uma "recepção monolítica". Do mesmo modo opera o mundo do trabalho, onde há formas de reação e agência.…”
Section: Outras Reflexões E Contribuiçõesunclassified
“…É mister o apoio ao que Costa (2012) traz na análise da tríade seminal dos estudos culturais. Para ele, com Raymond Williams é possível absorver o que realmente constituem os estudos culturais ingleses, e para nossa reflexão, mais importante ainda, a necessidade de observar o processo comunicacional em sua totalidade; negar veementemente a codificação 1 A teoria cultural é de caráter muito mais diversificado.…”
Artigo recebido em 17/02/2014. Última versão recebida em 06/03/2014. Aprovado em 07/03/2014. Avaliado pelo sistema Triple Review: a) Desk Review pela Editora-Chefe; e b) Double Blind Review (avaliação cega por dois avaliadores da área).
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