Ornamental Fish Marketing Mix Strategy in Jatinegara Ornamental Fish Market
Arkan Naufal Rasyiq,
Asep Agus Handaka Suryana,
Yuli Andriani
et al.
Abstract:This study aims to determine the characteristics of sellers and analyze the 7P marketing mix strategy applied in the Jatinegara Ornamental Fish Market. The research will be conducted from August 2023 to September 2023 at the Jatinegara Ornamental Fish Market, Jatinegara District, East Jakarta. The research method used is the case study method, with a sampling technique that is purposive sampling. The data analysis used is Descriptive Marketing Mix. The results of research on ornamental fish sellers have male c… Show more
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