Orientations to TV advertising among adolescents &amp; children in the US &amp; Japan

Sherry, John F.; Greenberg, Bradley S.; Tokinoya, Hiroshi

doi:10.1080/02650487.1999.11104756

Cited by 13 publications

(5 citation statements)

References 6 publications

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“…There are many studies that suggest family, peers and school are important CS agents among children and adolescents (cf., Moschis, 1985;Shim, 1996;Lachance et al, 2003). The CS perspective has been applied to a wide variety of topics to gain insight into consumer behaviour (c.f., Grossbart and Crosby, 1984;Grønhaug and Venkatesh, 1986;Rose, 1999;Sherry et al, 1999;Thomson, 2003;Lachance and Choquette-Bernier, 2004). The CS perspective is used in this study to better understand teenagers' adoption of a particular shopping and purchasing channel.…”

Section: Consumer Socialisation (Cs)mentioning

confidence: 99%

Understanding the socialisation process of teen consumers across shopping channels

Lueg¹,

Ponder²

2006

IJEMR

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In this study, consumer socialisation (CS) factors that may influence a developing consumer's propensity to use the mall and/or the internet for shopping and purchasing are explored. Qualitative research in the form of depth interviews was conducted with teenagers and results from these interviews reveal many interesting findings that deserve further investigation. Access to a shopping channel and the socialisation agents of peers, parents and school were found to influence shopping channel use. Additional findings and suggestions for future research are provided.

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Section: Consumer Socialisation (Cs)mentioning

confidence: 99%

Understanding the socialisation process of teen consumers across shopping channels

Lueg¹,

Ponder²

2006

IJEMR

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“…Quantitative research exploring the effects of television advertising on the consumer socialisation of children began with the studies of Ward in the early 1970s, largely in response to concerns that television advertising exploited children (Sherry et al 1999). It is widely held that attractive advertising can have a significant and immediate effect on children's attitudes and behaviour, especially in terms of purchase behaviour and purchase request.…”

Section: Research Statement and Objectivesmentioning

confidence: 99%

“…In line with Churchill (1991), children's awareness refers to how children look into or understand the facts regarding certain objects or phenomena. Children's influence on parents' purchase decisions refers to how much input the children feel they have in making major (e.g., car, refrigerator, television) and minor (e.g., DVD rental, eating out, cinema) family purchases (Sherry et al 1999). Children's purchase behaviour refers to the child's intention to act upon advertising of a product (Solomon, 1994).Throughout this study, all of these variables reflected the children's response towards advertising because in effect they explained the children's understanding of the ads.…”

Section: Research Statement and Objectivesmentioning

confidence: 99%

Malaysian children’s attitudes towards television advertising

Ghani

Zain

2004

Young Consumers

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/ authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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“…Scientists have investigated the impact of digital audiovisual advertising on the young population since the early 1990s (Sherry et al, 1999). Alluring promotions can apply a huge and quick impact on the consumer behavior of children, especially their procurement conduct and demands.…”

mentioning

confidence: 99%

“…According to Churchill (1991), the mindfulness of young people alludes to their perspective or understanding of the actualities with regard to specific articles or wonders. How much a child influences the buying decisions of parents suggests how much information the young population collects toward big and small family buys (Sherry et al, 1999). The buying conduct of children indicates their intent to follow up on the promotion of an item (Solomon, 1994).…”

mentioning

confidence: 99%

The Consumer Behavior of Children Toward Digital Audiovisual Advertising

Onarelly

2020

Proceedings of the 3rd International Conference on Vocational Higher Education (ICVHE 2018)

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This study examined the consumer behavior displayed by children toward digital advertising. Children's marketing is a very competitive domain. In the current era of digitalization, sometimes digital audiovisual advertising is the only medium through which marketers can communicate with children. Hence, the study of this area of marketing is critical. This study observed children's exposure to digital audiovisual advertising through YouTube and assessed its communication outcome. It was found that children's consumer behavior can be predicted from their awareness of digital audiovisual advertising and their ability to influence their parent's purchasing decisions. Children's preferences for the products that are advertised, the themes of the advertisements, and the types of YouTube advertising were also identified in this research project.

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Orientations to TV advertising among adolescents & children in the US & Japan

Cited by 13 publications

References 6 publications

Understanding the socialisation process of teen consumers across shopping channels

Understanding the socialisation process of teen consumers across shopping channels

Malaysian children’s attitudes towards television advertising

The Consumer Behavior of Children Toward Digital Audiovisual Advertising

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