“…Photocycloaddition is generally a reversible reaction, and in photocycloreversion of cyclobutanes, the cis-effect has been earlier discovered: relatively fast cleavage of the cis-disubsti-tuted bond, for example, in the stilbene photodimers. [30] We have discovered a new phenomenon: cyclobutane does not undergo photocycloreversion, because π-stacking between two cis-substituents, vice versa, prevents bond cleavage and ring opening. The possibility of such effects in other substituted cyclobutanes opens a novel way of managing photochemical properties and requires further study.…”