“…If H-bond formation occurs, what impact might it have on the LC structure? In parallel to these observations, we also found that the large spectral shifts were accompanied by low order parameters of the dyes in the LC host and for display applications, this constitute a serious problem [12]. There is therefore, a need to learn more about the solvatochromic effects of high dipole moment dyes, and what impact these might have on the host material, i.e.…”