Orientasi Pasar, Strategi Diferensiasi, Dan Inovasi Produk Terhadap Keunggulan Bersaing Berpengaruh Pada Industri Endek

Nugraha, Nyoman Agus Surya; Sukaatmadja, I Putu Gde

doi:10.24843/ejmunud.2020.v09.i08.p17

Cited by 3 publications

(4 citation statements)

References 9 publications

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“…Rosyidah (2021) in the results of her research suggests that differentiation and innovation can increase competitive advantage, but the role of innovation is less than the role of differentiation (Rosyidah, 2021). Differentiation and innovation have an influence on competitive advantage, stated by Nugraha and Sukaatmaja (2020) in their research (Nugraha &;Sukaatmadja, 2020). Herman et al, (2018), in the results of their research stated that innovation contributes to increasing competitive advantage (Herman et al, 2018).…”

Section: Research Resultsmentioning

confidence: 94%

Innovation As The Competitiveness Of Maritime Universities In Semarang

Agus Aji Samekto,

Lilik Kustiani,

Syaiful Arifin

2023

Ijemr

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Increasingly fierce competition causes university managers, both private universities (PTS) and public universities (PTN), to maximize existing resources. Not only on resource management but also must pay attention to the ability of each unit or part of the college that has selling value to the community, has something different from competitors and also pays attention, implements regulations from the government and has differentiation. Innovation gets the attention of maritime universities in Semarang by making continuous improvements. In addition to continuous improvement, they also make overall changes. The competitive advantage of maritime universities in Semarang is able to provide the best quality by getting a quality standard assessment from IMO, ISO, and having an international standard network. Maritime Universities in Semarang are universities that have differences compared to universities in general. It is something different and has a uniqueness, but like other universities, massively also has a strategy to increase competitive advantage, so the hope of maritime college in Semarang is to have many and sustainable students.

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Section: Research Resultsmentioning

confidence: 94%

Innovation As The Competitiveness Of Maritime Universities In Semarang

Agus Aji Samekto,

Lilik Kustiani,

Syaiful Arifin

2023

Ijemr

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“…Peran lainnya yang juga sering disebut adalah bahwa UKM yang telah go international dapat memberikan sumbangan dalam menjaga neraca pembayaran melalui sumbangannya dalam menghasilkan ekspor (Rezanto, 2020;Tyas & Wahyuningsih 2023). Kepedulian terhadap pengembangan UKM sudah semestinya menjadi tanggung jawab semua pihak sesuai dengan bidang yang digelutinya (Nugraha & Sukaatmadja 2020;Irawan 2020). Dalam kegiatan ini, permasalahan yang dihadapi adalah sebagian besar pelaku bisnis UKM di Kabupaten Kuningan belum sepenuhnya menggunakan atau memahami informasi akuntansi dalam suatu pengambilan keputusan usaha.…”

Section: Pendahuluanunclassified

Peningkatan Skala Usaha UMKM PEKKA melalui Peningkatan Kompetensi Mengelola Keuangan Usaha

Yustini,

Setiawan,

Wiatra

2024

ARSY

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Pengetahuan manajemen keuangan diperlukan bagi pelaku UMKM karena dalam praktek masih banyak kesalahpahaman dalam pengelolaan keuangan yang dapat menimbulkan kerugian bagi pengusaha kecil atau UMKM. Kemampuan pelaku UMKM sangat menentukan keberhasilan usaha. Pelatihan ini dirancang untuk memberikan pemahaman praktis tentang laporan keuangan, rancangan modal, penyusunan anggaran modal, pengukuran produktifitas serta penilaian aset usaha. Tujuan pelatihan ini adalah agar pelaku UMKM mendapatkan pengetahuan tentang pengelolaan keuangan usaha sehingga dapat merencanakan, mengendalikan keuangan usaha secara sistematis. Garis besar program, yaitu : (1) poin-poin penting penyusunan laporan keuangan; (2) bagaimana memanfaatkan informasi keuangan : neraca, laba rugi, dan arus kas; (3) bagaimana membuat proyeksi laporan keuangan; (4) Capital budgeting (anggaran modal); (5) Anggaran Operasional. Hasil dari kegiatan PkM ini yaitu Mitra memahami pentingnya manajemen keuangan dan memahami tentang laporan keuangan serta mampu mengaplikasikan dalam kegiatan operasional usaha.

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“…However, if the consumer is dissatiafied, the consumer will stop buying. Consumers generally prefer to buy high=value products than they want or expect (Nugraha & Sukaatmadja, 2020).…”

Section: Preliminarykmentioning

confidence: 99%

“…Informationl:: 1. (Jasgunawan & Keri, 2022), (Nugraha & Sukaatmadja, 2020) 2. (Muhajirin & Kamaluddin, 2019), (Oktavinus et al, 2020) 3.…”

Section: Thinkingkframeworkd Figure 2 Thinkingoframeworkunclassified

Product Differentiation, Market Orientation, and Product Quality Against Competitive Advantage in UMKM Rotan Desa Trangsan, Gatak, Sukoharjo

Utami,

Istiatin,

Suryo

2023

ajeks

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UMKM are one of the leading economic drivers in economic development in a country. This research was conducted in Desa Trangsan, Gatak, Sukoharjo. This study aimsi to determine the effect lof product differentiation, marketi orientation, a lproduct quality on competitivei advantagej in UMKM Rattan in Desa Trangsan, Gatak, Sukoharjo. This research method uses quatitative methods. The population is UMKM Rattan in Desa Trangsan is 210 and using a sample 58 respondents. Purposivei samplingi is a sampling techniquel withl the criteria ofi a business that 5 years, is actively producing, and its products have participated in the international market. The data analysis used is using multiplei linearl regression, oF-test,pt-test fand the coefficientl of determinationi through SPSSl v20. Thei results lof the analysis of thisl tstudy lindicate that product differentiation, lmarket iorientation, and product quality lhave a significantj and positive effect on competitive advantage with coefficient of l64,1%. Whiles thei remaining. 35,1% is linfluenced lby otherl factor or variablesl not examined ini this lstudy. Keywordsi: Product Differentiation, Market Orientation, Product Quality, and Competitive Advantage

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Orientasi Pasar, Strategi Diferensiasi, Dan Inovasi Produk Terhadap Keunggulan Bersaing Berpengaruh Pada Industri Endek

Cited by 3 publications

References 9 publications

Innovation As The Competitiveness Of Maritime Universities In Semarang

Innovation As The Competitiveness Of Maritime Universities In Semarang

Peningkatan Skala Usaha UMKM PEKKA melalui Peningkatan Kompetensi Mengelola Keuangan Usaha

Product Differentiation, Market Orientation, and Product Quality Against Competitive Advantage in UMKM Rotan Desa Trangsan, Gatak, Sukoharjo

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