“…An effort to measure the level of performance, such as sales volume, number of customers, profits, and sales growth, is marketing performance (Arbawa & Wardoyo, 2018;Manambing et al, 2018). Marketing performance can be used to evaluate the success of a company's marketing process activities (Astuti & Munir, 2022;Mau & Sukawati, 2019). The level of success of the overall performance, which includes the successfull implementation of market-oriented strategies, sales growth, and company profits, is measured by marketing performance (Harini et al, 2022;Methasari et al, 2018).Market orientation is a culture that can help businesses perform better in marketing (Alhakimi & Mahmoud, 2020;Riswanto et al, 2020).…”