2003
DOI: 10.1108/00251740310491706
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Organizing successful new service development: a literature review

Abstract: Organizing new service development is an important topic for decision-makers in service firms, since continuous innovation is expected to pay off. Although the literature on organizing new service development has grown rapidly over the last decade, the numerous publications are highly fragmented, each concentrating on a small piece of the complex innovation puzzle. This paper classifies current literature on organizing new service development (NSD) into two evolutionary stages: managing key activities in the N… Show more

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Cited by 311 publications
(279 citation statements)
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References 63 publications
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“…These technologies are relevant for the initiation of new services because they can be tools for better and more systematic information gathering and sharing on competi tors, competing services and new customer needs (de Jong and Vermeulen, 2003). Service firms benefit from technology adoption as a means of creating new services and processes or of improving existing ones (Hipp and Grupp, 2005;Pires et al, 2008).…”
Section: Acquisition Of Advanced Technologymentioning
confidence: 99%
“…These technologies are relevant for the initiation of new services because they can be tools for better and more systematic information gathering and sharing on competi tors, competing services and new customer needs (de Jong and Vermeulen, 2003). Service firms benefit from technology adoption as a means of creating new services and processes or of improving existing ones (Hipp and Grupp, 2005;Pires et al, 2008).…”
Section: Acquisition Of Advanced Technologymentioning
confidence: 99%
“…HRM capability: Human resource is an important resource in a professional service firm (De Jong and Vermeulen, 2003). HRM capability refers to the ability to effectively attract, develop, and retain a firm's human resources (Bernardin and Russell, 1993).…”
Section: H1-6: Technology Has a Positive Impact On Customer Interactimentioning
confidence: 99%
“…For an efficient service development process, service managers should follow guidelines that include how to develop new services that are responsive to customers' needs, and how to use the supporting techniques for NSD. Excessive rules and procedures may have the opposite effect (De Jong and Vermeulen 2003). Thus, service managers also face the challenge of maintaining the balance between organization and the NSD process.…”
Section: Conclusion and Future Researchmentioning
confidence: 99%