“…Multiple-logic context entails the appropriate responses to avoid unexpected consequences (Berman, 2012). There are different ways for organizations or individuals to respond to the co- existence of multiple logics ranging from Dismissing (defiance, deletion, denial), Separating (compromise, compartmentalize), Cumulative (acquiescence, aggregation, rein in), Creative (manipulation, integration, forge) as reviewed by Battilana and Lee (2014), leverage, bolster, and hybridize (Perkmann et al, 2019), compartmentalization (Høiland & Klemsdal, 2022), blending, separating and demarcating (Anderson-Gough et al, 2022), redirecting, reinforcing, and reassuring (Malhotra et al, 2021). Organizations are required to take actions that contend with the competing demands from conflicting logics (Pache & Santos, 2010; Thornton et al, 2012).…”