Organized Event Activity as a Tool for the Hotel and Restaurant Complexes and Tourism Development (On the Example of the Primorsky Region, Spassk-Dalnii)

Abstract

Nowadays, in the context of growing competition in the tourism and hospitality spheres, there is a need for the application of modern methods and innovative technologies in the field of service promotion. Event tourism is distinguished by a variety of forms, which indicates the attractiveness of this type of tourist activity and provides a basis for the introduction of new tourism products. Many events (mass or highly specialized) involve visits by tourists, which makes each participant a potential consumer of hotel-restaurant complexes and catering facilities. Due to the fact that the organization of events, attracting a massive flow of tourists, is able to provide a high load of hotel and restaurant complexes, including off-season. The purpose of the article is to develop a definition of the "event tourism", to determine the role of event-related events in the development of the hotel sector, and to create a festival concept in the Primorsky Territory using the example of Spassk-Dalniy. The practical significance of the study is determined by the fact that the proposed concept of an event will increase the efficiency of hotel and restaurant complexes and catering establishments, draw attention to regional events, and will contribute to an increase in the number of tourists in the city district of Spassk-Dalniy and Primorsky Territory as a whole.