“…This cognitive search model may also be used by focal firms as an efficient guide for future experiential search, by identifying potentially valuable knowledge elements and recombinations, detecting elements and combinations to avoid, and providing insight into the organizational routines that led to the creation of the innovation (Sorenson et al., ). Moreover, there is the sociological argument that central firms enjoy high‐quality status in the ‘whole’ alliance network (Powell et al., ; Burt, ) and high‐status (central) partners benefit a focal firm not only by bringing in high‐quality resources (Sullivan et al., ) and by being better informed about what is going on in the network (Gnyawali and Madhavan, ), but also, by acting as a signal of legitimacy and firm quality (Stuart, ). Thus, focal firms may depend heavily on an alliance ego–network comprised of central, high‐status partners that signal high quality and offer efficiency in exploratory innovation.…”