2017
DOI: 10.1002/bl.30069
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Organizations as Open Systems That Need Purpose and Integrated Thinking

Abstract: The world is changing more rapidly than ever. Here, Victoria Hurth, Associate Professor in Marketing and Business Sustainability at Plymouth University UK, discusses the extent to which the role of the organization has to change within it.

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Cited by 9 publications
(11 citation statements)
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“…In detail, some authors described the purpose as the motive of being of an organization or the reason for its creation (e.g., Hollensbe, Wookey, Hickey, George, & Nichols, 2014;Pascarella & Frohman, 1989;Reyes & Kleiner, 1990;Warriner, 1965). Other scholars choose a definition of organizational purpose that emphasizes the role of the purpose beyond other business goals, first all the profit (Basu, 1999;Henderson & Van den Steen, 2015;Hurth, 2017).…”
Section: Introductionmentioning
confidence: 99%
“…In detail, some authors described the purpose as the motive of being of an organization or the reason for its creation (e.g., Hollensbe, Wookey, Hickey, George, & Nichols, 2014;Pascarella & Frohman, 1989;Reyes & Kleiner, 1990;Warriner, 1965). Other scholars choose a definition of organizational purpose that emphasizes the role of the purpose beyond other business goals, first all the profit (Basu, 1999;Henderson & Van den Steen, 2015;Hurth, 2017).…”
Section: Introductionmentioning
confidence: 99%
“…The relations and interactions among organizations, publics, and stakeholders are so complex and nonlinear that it no longer makes sense to distinguish between publics and stakeholders. In part, this broadening is the result of the increasing complexity of today's environment (Hurth 2017). It is evident that public relations must be able to navigate and adapt to this environment in order to build, support and maintain relations and interactions with a variety of different stakeholders and publics, whose interests often collide and may be irreconcilable.…”
Section: The Object Of Public Relationsmentioning
confidence: 99%
“…As society has entered what Schwab (2017) terms the "fourth industrial revolution"an era of artificial intelligence, automation and global connectivityorganisations are beginning to see that they operate within dynamic and integrated systems (Senge, 1990;Hutchins, 2014). Economic, ecological and sociological factors, such as the rapid advancement of technology; the speed of information creation and transfer; globalisation; fragmentation of identities; systems and preferences; destruction of natural ecosystems; and human and social relationship deterioration, are creating complex and uncertain environments (Hurth, 2017). Organisations both affect and are affected by such environments and are therefore becoming increasingly more aware of the need to understand themselves within such uncertain environments (Dolan et al, 2003).…”
Section: Thinking Through Integration 21 Thinking In Systemsmentioning
confidence: 99%
“…An enlightened understanding that tries to place the organisation within its external ecosystem requires individuals within organisations to take a systems view, appreciating they are part of more complex bounded systems. Hurth (2017) describes an organisation consisting of:…”
Section: Thinking Through Integration 21 Thinking In Systemsmentioning
confidence: 99%
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