Organizational Transformations in Transition Economies: Hypotheses

Abstract

This article employs new growth theories and resource advantage/dynamic capabilities research to explain how the process of economic liberalization in transition economies (TEs) redefines the bases of competition and engenders strategic and organizational change. The changes are described in terms of existing types of organizations and new firms emerging after economic liberalization. The manuscript draws a number of propositions concerning the drivers of competitive dynamics and of marketing innovation. The propositions center on overarching regularities in the dynamic interface between market-oriented institutional reforms and changes in marketing behavior across a broad spectrum of regions and income levels and thus transcend the traditional focus on development of low-income countries per se. The manuscript first explains, from a new growth theories perspective, how institutional reforms affect the TE environment. This is followed by resource advantage/dynamic capabilities explanation of firm-level responses and the relationship between those responses and subsequent institutional changes.

Does the high-tech enterprise certification policy promote innovation in China?

“…Besides, state-owned enterprises often have more social responsibilities, which distorts their business objectives. Hence, compared with state-owned enterprises that are not in urgent need to obtain resources and are less efficient in transforming resources into innovative results (Carman and Dominguez 2001), private enterprises can enjoy greater positive effects of HTE certification on their innovation performance.…”

Macromarketing: Past, Present, and Possible Future

“…Research on adaptive system attributes and the adaptiveness of marketing systems (see Table 1) may expand insights on the impact of institutional reforms on adaptive efficiencies of firms and industries in transition economies (Carman and Dominguez 2001). What are the indicators of societies' and regions' adaptive capabilities and potential to adapt?…”

Globalization and Development: An Expanded Macromarketing View

“…Rather, the variables of interest in most studies tend to be more consistent with the traditional view of modernization. Those variables include trade barriers (Lowinger, Lal, and Arunthanes 1995;Mathur and Mathur 1997), competitive advantage (Dominguez, Rose, and Sequeira 1993;Samli and Jacobs 1995), marketing institutions (Carmen and Dominguez 2001;Cundiff 1982;Green, Mandhachitara, and Tasman 2001;O'Shaughnessy and O'Shaughnessy 2000), and trade liberalization (Carmen and Dominguez 2001;Mathur and Mathur 1997;Mullen 1993;Mullen, Doney, and Becker 1996). In toto, these variables point to the primacy of economic constructs in studies of development and marketing, even within the macromarketing domain.…”