Organizational Symbolism: A Topic to Expand Organizational Analysis

Dandridge, Thomas C.; Mitroff, Ian I.; Joyce, William F.

doi:10.2307/257806

Cited by 87 publications

(67 citation statements)

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“…Numerous studies have adopted SCT as a basis for informing persuasive marketing (Barr & Kellaris, 2000;MacInnis, Rao, & Weiss, 2002;Moorman, Deshpande, & Zaltman, 1993;Scholten, 1996) and reputation building/branding (Chaiken & Maheswaran, 1994;Herbig & Milewicz, 1995). Logos or trademarks have long been considered an important part of corporate branding and visual identity strategies (Cohen, 1986;Dandridge, Mitroff, & Joyce, 1980;Hagtvedt, 2011;Han, Nunes, & Drèze, 2010;Henderson & Cote, 1998;Hoyer & Brown, 1990;Mangelsdorf, 2009;Melewar, 2003;van den Bosch et al, 2006). The use of SCT in the literature on logo design and effectiveness, however, has been quite sparse.…”

Section: Sct Applied To Logo Researchmentioning

confidence: 99%

A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust

Lowry

Wilson

Haig³

2013

International Journal of Human-Computer Interaction

156

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Websites are often the first or only interaction a consumer has with a firm in modern commerce. Because consumers tend to make decisions within the first few seconds of online interaction, the first impression given to users can greatly determine a website's success. Leveraging source credibility theory, a strategy is presented for building credibility derived from a user's initial impressions of a website, in online environments. The study demonstrates that logos designed to communicate traits of credibility (i.e., expertise and trustworthiness) can trigger positive credibility judgments about the firm's website and that this increase in perceived credibility results in greater trust and willingness to transact with the firm. In addition, the study demonstrates distinct effects on consumers' distrusting beliefs. The positive trust effects are magnified when the design of a website extends and complements the credibility-based logo design. This practice-supporting model further indicates how website designers can methodically design logos and websites that nonverbally communicate credibility information within the first few moments of a website interaction.

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Section: Sct Applied To Logo Researchmentioning

confidence: 99%

A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust

Lowry

Wilson

Haig³

2013

International Journal of Human-Computer Interaction

156

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“…They 'are signs which express niuch more than their intrinsic content' (Pondy et ul., 1983, p. 5); and embrace stories and myths, physical artefacts, ceremonies and ritualized events (Dandridge et al, 1980). Symbolic management is taken to mean the manipulation of such symbols by managers.…”

Section: Patterns In Strategy Formulation and Changementioning

confidence: 99%

“…Meyer has shown that 'organizational ideologies are manifested and sustained by beliefs, stories, language and ceremonial acts' (Meyer, 1982, p. 45); and others (Meyer and Rowan, 1977;Dandridge et al, 1980;Beyer, 1984, 1985) have shown the importance of organizational rituals and ceremonies in providing organizational coherence, Stories, or myths, also link current situations with the past and thus experiences of previous situations (Schrank and Abelson, 1977). Wilkins (1983) shows that people tend to believe more readily that which is enshrined in myths which act as 'vehicles for conception', embracing within them complex explanations and thus providing both 'cognitive short cuts' and also communicating the 'vision of the organization's mission or role'.…”

Section: The Social Political and Cultural Context Of Strategic Manamentioning

confidence: 99%

Managing Strategic Change; The Role of Symbolic Action

Johnson

1990

British J of Management

148

101

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As our understanding of processes of strategic management develop, it is clear that the problems of managing major shifts in strategy, which organizations face on occasions, are of a different order to the typically incremental strategy development they follow. It is also recognized that these problems are closely linked to cognitive and cultural dimensions of organizations. Research on the management processes associated with more fundamental strategic change is still sparse, but suggests that it requires substantial cognitive shifts in which intervention, often by new corporate leaders, and political and symbolic, as well as more substantial action, is likely. This paper draws together the author's and other research in related fields, to formalize explanatory models, which link organizational inertia of strategy, more fundamental strategic change, and in particular the symbolic management activities of corporate leaders as strategic change agents.

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“…The objective view of climate focuses on organizational artefacts which present visual or sensually perceptible indicators as to the emotional climate and the quality of life in an organization (Dandridge, Mitroff & Joyce, 1980). For example, the architectural design of the reception or the internal design of the office influences the feelings of employees and customers and thus the emotional climate (Ornstein, 1986;Takahashi, 1995).…”

Section: The Objective View Of Climatementioning

confidence: 99%

Friends and Enemies in Organizations

Morrison¹,

Wright²

2009

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Organizational Symbolism: A Topic to Expand Organizational Analysis

Cited by 87 publications

References 0 publications

A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust

A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust

Managing Strategic Change; The Role of Symbolic Action

Friends and Enemies in Organizations

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