Organizational Reputation: Issues in Conceptualization and Measurement

Clardy, Alan

doi:10.1057/crr.2012.17

Cited by 59 publications

(58 citation statements)

References 45 publications

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“…Há, nos 12 artigos extraídos dos periódicos internacionais, uma tendência observável para a pesquisa empírica em detrimento do desenvolvimento teórico do tema (ANG e WIGHT, 2009;DHALLA e CARAYANNOPOULOS, 2013;HAMILTON, 2011;HEIL e WHITTAKER, 2011;PONZI, FOMBRUN e GARDBERG, 2011;SAFÓN, 2009 (CLARDY, 2012;LLOYD, 2011;WALKER, 2010). Como Alan Clardy (2012) sinaliza, com a falta de uma definição clara, os procedimentos de medição tornam-se problemáticos, os dados recolhidos são questionáveis e a teoria é enfraquecida.…”

Section: Literatura Recenteunclassified

“…Nesse ponto, torna-se importante retornar aos aspectos da reputação organizacional identificados na revisão de literatura apresentada no Quadro 1: 1) ativo intangível (SIANO, KITCHEN e CONFETTO, 2010); 2) construção cognitiva, perceptual e coletiva (CLARDY, 2012;LLOYD, 2011;SAFÓN, 2009;WALKER, 2010) Essas informações, por serem abrangentes, permitem diferentes interpretações e podem, de certa maneira, dificultar a compreensão sobre os desdobramentos do conceito de reputação organizacional. Dessa forma, é imprescindível discorrer sobre cada característica acima enumerada.…”

Section: Reputação Organizacionalunclassified

“…Como explica Clardy (2012), as cognições sobre as organizações são reais e têm consequências também reais. A reputação tem sido aplicada a certos tipos de cognição das organizações, que afeta as ações e resultados.…”

Section: Como Explicam Gotsi E Wilsonunclassified

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Reputação organizacional: propostas conceituais na literatura especializada

Meirelles¹,

Neto

2016

Organicom

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ResumoEste artigo identifica propostas conceituais na literatura especializada sobre o conceito de reputação organizacional, a partir de periódicos internacionais. Como fundamento, são utilizados os conceitos de imagem organizacional e reputação organizacional como definições distintas, mas com uma relação de dependência. ResumenEste artículo identifica propuestas conceptuales en la literatura especializada sobre el concepto de reputación organizacional en los periódicos internacionales. Como base, se utilizan los conceptos de imagen organizacional y reputación organizacional como definiciones diferentes, pero con una relación de dependencia. Fueron analizados doce artículos de dos periódicos internacionales, en el periodo de 2009 a junio de 2013. Los resultados hacen que sea posible colocar en qué aspectos se define el concepto de reputación organizacional.

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Section: Literatura Recenteunclassified

Section: Reputação Organizacionalunclassified

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Reputação organizacional: propostas conceituais na literatura especializada

Meirelles¹,

Neto

2016

Organicom

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“…This definition treats CBM as an evaluative judgement (Clardy, 2010). Several models have been developed to assess CBM, namely, Brand Asset Valuator (BAV), BrandZ, Equitrend, Brand Power, USA's Most Admired, Reputation Quotient (RQ sm ) and RepTrak® Scorecard (Reil and Fombrun, 2007).…”

Section: Introductionmentioning

confidence: 99%

Linking Leadership Studies to Corporate Brand Management: A Review

Shaari

Amar²,

Zainol³

et al. 2014

IJBA

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Two models of corporate brand or reputation management include "leadership and success" as a dimension that influences reactions of multiple stakeholders to organisations. Primary groups of stakeholders such as shareholders/investors, employees, and customers, often associate leadership of organisations with Chief Executive Officers (CEOs) or managing directors. This paper proposes that if CEOs are to be capitalised as part of corporate brand management, their leadership should be projected clearly to stakeholders to influence stakeholder attitudes. Although some studies tend to focus on linking leadership brands and transformational leadership to employees' commitment, little is known what type(s) of leadership is (are) attractive to multiple stakeholders. Both, leadership brands and transformational leadership, can be presented as leadership archetypes, that is, personifications of abstract leadership qualities summing up leaders' traits and behaviours in situational contexts. Using the Competing Values Framework (CVF) for leadership, the researchers reviewed publications of CEO leadership in situational contexts and classified the CEO leadership roles based on the respective scholars' conceptual definitions. The classification revealed that CEOs were perceived as playing multiple leadership roles, which are manifested into leadership archetypes. The archetypes were derived from respondents' perceptions and had different labels subject to the situational contexts. Some of the archetypes reflect CEO functional roles, whilst others were metaphoric. A few leadership archetypes were common across academic literature, whilst others were not. These archetypes offer explicit representations of "leadership" dimension of the CBM models and can assist image generators to gauge which leadership archetypes are excellent or appealing to multiple stakeholders.

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“…Public criticism is now a significant part of the context within which the fast food industry operates, given that it poses a threat to corporate image (Compton, 2014) and corporate reputation (Clardy, 2012;Lindsey, 2007), and raises questions about CSR (Adams, 2005;Kim & Lee, 2012;Swimberghe & Wooldridge, 2014;Takano, 2013). Amid the general scepticism about the health consequences of its food, the QSR industry has also faced litigation and targeted government regulations.…”

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confidence: 99%

Delineating responsibility, decisions and compromises: a frame analysis of the fast food industry’s online CSR communication

Ban

2016

Journal of Applied Communication Research

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This paper uses a frame analysis method to highlight the ways in which the quick-service restaurant (QSR) industry -or fast food restaurant industry -uses official websites to communicate messages about nutrition and health to consumers and other relevant publics, especially using the language of corporate social responsibility. In the context of the increasing association of QSR industry food to the obesity epidemic in the U.S.A., several large fast-food chains have developed elaborate communication strategies to address the health concerns among the general public of their foods. Using a frame analysis method, I demonstrate that the industry consistently draws on metaphors of 'individual responsibility' and 'personal choice' in choosing healthy food, while establishing the primary role of moderation and exercise in preventing obesity. As a contribution to the field of PR, this emic frame analysis features an integrative approach that combines both message features in context with message intention. I also discuss practical applications of the study findings. ARTICLE HISTORYThe primary scholarly objective of this article is to respond to questions raised by consumers, consumer-rights groups, and food activist organizations: Can we view the health campaigns initiated by fast food industry as a genuine sign of improvement? Are fast food websites a value-neutral, trustworthy source of health information? Have fast food restaurants turned into the healthy meal options as their corporate social responsibility (CSR) messages suggest?Fast food chains such as McDonald's, Arby's and KFC have long been criticized for providing foods associated with energy overconsumption

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Organizational Reputation: Issues in Conceptualization and Measurement

Cited by 59 publications

References 45 publications

Reputação organizacional: propostas conceituais na literatura especializada

Reputação organizacional: propostas conceituais na literatura especializada

Linking Leadership Studies to Corporate Brand Management: A Review

Delineating responsibility, decisions and compromises: a frame analysis of the fast food industry’s online CSR communication

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