“…A rapid pace of process turbulence creates uncertainty that can be competency destroying (Weiss & Heide, 1993). Frequent changes in technology, in the form of process turbulence, require organizations to adjust to those changes and be more aware of and to adopt innovations (Ettlie, 1983;Hage, 1980). In addition, process turbulence requires enhanced communication capabilities and increased interorganizational exchange made available through B2B e-commerce (Avlonitis & Karayanni, 2000).…”