2022
DOI: 10.1016/j.jbusres.2021.09.073
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Organizational legitimacy perception: Gender and uncertainty as bias for evaluation criteria

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Cited by 35 publications
(18 citation statements)
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“…Therefore, it seems likely that organizations perceived as legitimate will have the greatest influence over public health behaviors. Organizations gain legitimacy when the public perceives their actions are appropriate and through effective communication ( Díez-Martín et al, 2022 ; Prado-Roman et al, 2020 ). Thus, future research could examine how source factors (e.g., comparing different organizations) and communication strategies (e.g., continuous, transparent messages) increase perceived organizational legitimacy, reduce reactance, and increase intentions to practice preventative health behaviors.…”
Section: Discussionmentioning
confidence: 99%
“…Therefore, it seems likely that organizations perceived as legitimate will have the greatest influence over public health behaviors. Organizations gain legitimacy when the public perceives their actions are appropriate and through effective communication ( Díez-Martín et al, 2022 ; Prado-Roman et al, 2020 ). Thus, future research could examine how source factors (e.g., comparing different organizations) and communication strategies (e.g., continuous, transparent messages) increase perceived organizational legitimacy, reduce reactance, and increase intentions to practice preventative health behaviors.…”
Section: Discussionmentioning
confidence: 99%
“…Uncertain scenarios reflect situations with low security and trust levels that impact on consumer behavior [ 12 ]. These scenarios have been widely analyzed in the literature, especially in research papers about consumer behavior [ 14 ].…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…During the COVID-19 crisis, men and women used different mindsets when evaluating organizations’ legitimacy. While cognitive evaluation criteria predominate in men, pragmatic evaluation criteria were more relevant in women, under higher uncertainty [ 12 ]. In this context, there is a large amount of literature regarding differences in behavior for men and woman in risky situations [ 22 , 23 ].…”
Section: Theoretical Frameworkmentioning
confidence: 99%
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