Abstract:Products succeed if they meet customer needs and expectations. However, the capability of a corporation or organization to achieve the success of its products is determined by many variables, including being able to exploit its internal and external resources. This study is aimed to test variables that generate impacts on successful products. With the aid of research tool Vosviewer, a bibliometric network is mapped based on Scopus data of previous publications. Then an in-depth analysis is conducted on variabl… Show more
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