Organizational Identification: Role of Proactive Vitality Management and Resources in Predicting Organizational Outcomes

Abstract

The purpose of the current paper is to examine the role of organizational identification in predicting outcomes. Specifically, the researcher takes proactive vitality management and organizational resources as the predictor of identification. Stratified and snowball sampling techniques collect data from the service and manufacturing sectors. Results support the significant relationship of proactive vitality management and resources with organizational identification. Moreover, identification predicts both positive outcomes (innovation behavior, employee voice) and reduces the effect of negative outcomes (workplace ostracism). The current study contributes to the literature by explaining the relational mechanism between proactive vitality management and positive and negative behavior with mediating role of organizational identification. Findings will help managers get a competitive edge by promoting innovative and proactive voice behavior by reducing workplace ostracism.