Organizational Generativity, Social Media and the Co-creation of Nonprofit Services: A Sociomateriality Perspective

Namisango, Fatuma; Kang, Kyeong; Rehman, Junaid

doi:10.24251/hicss.2020.320

Cited by 6 publications

(9 citation statements)

References 45 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Networks allow multiple actors to form alliances and mobilise resources through various channels to achieve the desired goals [39]. Resource mobilisation is central to service co-creation activities [11,40]. Networks provide a rich ground for cultivating interest in a group of people, informal knowledge practices and locating expertise [41,42].…”

Section: Network Buildersmentioning

confidence: 99%

“…IT capabilities, networking competencies, adaptiveness, and absorptive capacity have been identified in enabling OCR [5,13,67]. Recent studies [30,40] have emphasised that organisations should consider capabilities with generative properties when interacting with SNPs. Nonetheless, organisational culture and strategy are considered shapers of social media use [41].…”

Section: An Ecological Systems Perspective In Building Ocr On Cosnpsmentioning

confidence: 99%

“…Other capabilities, such as the adaptive capability, allow the organisation to sense opportunities and reconfigure resources to respond to environmental dynamism [87]. Adaptiveness also improves the ability to utilise SNP opportunities for service co-creation [40].…”

Section: Ecological System Influences On Ocr In Cosnpsmentioning

confidence: 99%

See 2 more Smart Citations

Building Organisation-Community Relationships in Co-Creative Social Networking Platforms: An Ecological Systems Perspective

Kang¹,

Namisango²

2021

Digital Service Platforms

Self Cite

View full text Add to dashboard Cite

Nonprofit organisations use social networking platforms to interact, engage, and build productive relationships with target audiences for co-created outcomes. This chapter pursues two interrelated objectives: First, it identifies key stages in the growth of organisation-community relationships on co-creative social networking platforms. Second, it discusses the multi-levelled factors influencing these relationships at the respective stages. To achieve these objectives, we make a general review of scholarship on nonprofit use of social media, social networking platforms for co-creation, and organisation-public relationships on social media. We used the ecological systems perspective to identify the internal and external environmental influences on organisational relationships in social networking platforms. This chapter presents three abstract stages of organisation-community relationships: emergence, growth, and collapse, based on existing empirical observations and theoretical perspectives. We reveal four levels of ecological-based factors that influence different stages of organisation-community relationships on co-creative social networking platforms. We indicate the potentially strong and weaker influences on organisational relationships.

show abstract

Section: Network Buildersmentioning

confidence: 99%

Section: An Ecological Systems Perspective In Building Ocr On Cosnpsmentioning

confidence: 99%

See 1 more Smart Citation

Building Organisation-Community Relationships in Co-Creative Social Networking Platforms: An Ecological Systems Perspective

Kang¹,

Namisango²

2021

Digital Service Platforms

Self Cite

View full text Add to dashboard Cite

show abstract

“…In the study titled "Organizational Generativity, Social Media and the Co-creation of Nonprofit Services: A Sociomateriality Perspective," Namisango, Kang, and Rehman [5] analyze social media interactions of nonprofits by identifying social media affordances and symbolic expressions. Anchoring to the sociomaterialism perspective and applying the structural equation modeling, the study shows that social media afford organizational generativity for non-profit services and service cocreation, calling for organizations to build new capacities to explore opportunities and possibilities offered by social media.…”

Section: Summary Of Articlesmentioning

confidence: 99%

Introduction to the Minitrack on Digital and Social Media in Enterprise

Wang¹,

González²,

Deng³

2020

Proceedings of the Annual Hawaii International Conference on System Sciences

View full text Add to dashboard Cite

“…Resources here refer to object functionalities like posts and hashtags, social factors like friends and networks, individual characteristics like courage, or other energies like money and knowledge that are valued by the organization and utilized effectively for their mission-related organizational outcomes (Hobfoll et al , 1990; Saxton and Guo, 2020; Sorensen et al , 2017). Nonprofit-public collaborative efforts and the access and integration of resources enabled by social media (Zhou and Pan, 2016) have paved the way for nonprofit service co-creation (Namisango et al , 2019a, 2020) and value co-creation (Sorensen et al , 2017). Both the co-creation of services and the value-in-use influence co-creator satisfaction (Suárez-Álvarez et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

Service co-creation on social media: varieties and measures among nonprofit organizations

Namisango

Kang

Rehman

2021

JSTP

Self Cite

View full text Add to dashboard Cite

PurposeLittle is known about the variations in service co-creation on social media, despite the resource integrating capabilities and co-creator roles afforded by these platforms. The gap is even more troubling in the nonprofit sector, where leveraging public interaction on social media is prevalent and vital to charitable and philanthropic endeavors. Arguably, such interaction is embedded in resource integrating activities leading to nonprofit service co-creation. This paper reports the forms, dimensions or service co-creation measures enabled by social media use in the nonprofits' sector.Design/methodology/approachThe authors conducted a sequential exploratory mixed methods design. First, the authors interviewed 19 social media managers in education, health and social service nonprofit organizations to identify the varieties in service co-creation realized. Second, the authors surveyed 73 nonprofit organizations on social media and gathered 267 useable responses, which were used to analyze and validate the identified forms of service co-creation.FindingsThe authors found that nonprofit organizations realize up to seven forms of service co-creation using social media. These include co-ideating to tweak service ideas, co-diagnosing social needs and problems, co-assessing service events, co-transforming services to targeted communities, co-advocating for community and service reach, co-resourcing in service delivery, and co-experiencing through a pool of diverse service experiences.Originality/valueThis study develops a reliable and valid multidimensional measure for nonprofit service co-creation enabled by social media platforms. Theoretically, this study offers a nonprofit service co-creation model to drive nuanced explanatory research and service co-creation perspectives in other contexts and engagement platforms. Managerially, this research illustrates the variations in service co-creation, which inform the strategic value of social media to nonprofits and will assist nonprofit practitioners in planning and evaluating their service co-creation outcomes.

show abstract

Organizational Generativity, Social Media and the Co-creation of Nonprofit Services: A Sociomateriality Perspective

Cited by 6 publications

References 45 publications

Building Organisation-Community Relationships in Co-Creative Social Networking Platforms: An Ecological Systems Perspective

Building Organisation-Community Relationships in Co-Creative Social Networking Platforms: An Ecological Systems Perspective

Introduction to the Minitrack on Digital and Social Media in Enterprise

Service co-creation on social media: varieties and measures among nonprofit organizations

Contact Info

Product

Resources

About