The chapter explores how small and medium-sized enterprises (SMEs) can enhance competitiveness and innovation in a constantly evolving business environment. SMEs face significant challenges to remain relevant amid rapid technological evolution, shifts in consumer preferences, and increasing global competition To adapt, innovate, and thrive, SMEs must develop dynamic capabilities, comprising a set of skills, processes, and knowledge that enable them to integrate, build, and reconfigure their internal resources in response to environmental changes. To improve competitiveness and innovation, SMEs should foster a culture of innovation that values experimentation and creative thinking, promote collaboration through strategic alliances and agile methodologies, and manage organizational well-being by addressing mental health and stress management. These strategies collectively enhance resilience and adaptability, essential for navigating BANI environments