Organizational Digital Transformations and the Importance of Assessing Theoretical Frameworks such as TAM, TTF, and UTAUT: A Review

Abstract

In this era of Industry 5.0, businesses worldwide are attempting to gain competitive advantages, increase profits, and improve consumer engagement. To achieve their goals, all businesses undergo extensive digital transformations (DT) by implementing cutting-edge technologies such as cloud computing, artificial intelligence (AI), the Internet of Things, and blockchain, among others. DT is a costly journey, including strategy, people, and technology. At the same time, many digitization efforts are failing miserably, resulting in project abandonment, loss of critical stakeholder trust, and the dismissal of important staff. Poor strategy, which may have pre-evaluated organizational flexibility and cultural misfits, is often criticized. As a result, it is critical to extensively investigate theoretical frameworks such as the Technology Acceptance Model (TAM), Task Technology Fit (TTF), and Unified Theory of Acceptance and Use of Technology (UTAUT), which were developed via significant research into various organizational kinds. All of these aspects are covered in this work by evaluating academic papers from the IEEE, Scopus, and Web of Science databases and reaching conclusions in future sections.

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“…In addition, the studies employing the Unified Theory of Acceptance and Use of Technology (UTAUT) integrate various elements from different technology adoption theories to understand the adoption and usage of technology within organizations [49,50]. UTAUT was created on the basis of eight conjectures, emphasizing four crucial formulations: effort expectancy (EE), social influences (SI), performance expectancy (EP), as well as facilitating conditions (FC) [33].…”