2020
DOI: 10.32535/jcda.v3i2.808
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Organizational Culture at Starbucks

Abstract: The importance of organizational culture has always been the subject of organizational success. Organizational culture has captured the attention of academic scholars. Organizational culture plays an important role for an organization to build its branding. Organizational culture can be used as a powerful engine of competitive advantage and thus allow an organization to integrate its culture and branding to produce phenomenal results. A good organizational culture will result in a strong brand. The paper prese… Show more

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Cited by 13 publications
(16 citation statements)
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“…Servant leadership pays attention to the welfare of subordinates and increases the involvement of subordinates in decision-making or policy in an organization allowing them to feel positive and satisfied in their jobs. Goh, et al (2020) argued that servant leadership culture, such as compassion to employees, could encourage them practice the same way to customers.…”
Section: Introductionmentioning
confidence: 99%
“…Servant leadership pays attention to the welfare of subordinates and increases the involvement of subordinates in decision-making or policy in an organization allowing them to feel positive and satisfied in their jobs. Goh, et al (2020) argued that servant leadership culture, such as compassion to employees, could encourage them practice the same way to customers.…”
Section: Introductionmentioning
confidence: 99%
“…In addition, all Starbucks staff wear name badges in a bid to give a more friendly face to the in-store experience. Besides, Starbucks is devoted to support and help their employees to improve self-value, to enhance their own experiences and knowledge (Goh et al, 2020).…”
Section: Resultsmentioning
confidence: 99%
“…For examples, employees working at Starbucks were received attractive package which inclusion of perks, partner card and life assurance (Starbucks website, 2020). Additionally, Starbucks' success attributed to a strong interaction between employees and customers, a culture of diversity and inclusiveness, and assistance and support for employees to grow and learn (Goh et al, 2020).…”
Section: Discussionmentioning
confidence: 99%