Organizational culture and organizational behavior of higher education institutions during the COVID-19 pandemic

Abstract

Purpose. The main goal of this paper is to define that creating culture is essential in any organization and is necessary to know how to act in times of crisis. The creation of a culture within an organization requires a structured and meticulous process in its implementation. The process must begin with the definition, by the organization's leadership team, of those characteristics that will form part of the common behavior of individuals within the company. The desired behaviors are the attitudes, habits, beliefs, values, and forms of interaction that we want to install. In this sense, it is important to think about how we want to be recognized by our customers and employees. Given the situation of COVID-19, we can say that different cultures can determine different behaviors for the same event. Culture is stronger than any business strategy and more influential than any individual member of the company: culture reflects the common behavior of the organization.

Relationship between onboarding process and organizational culture in the pharmaceutical industry in North Macedonia

“…In a study by Coff and Kryscynski (2011), they explain from a human resource viewpoint, the extent to which new hires can be taught company's explicit knowledge, comprehend the culture, and identify other distinctive aspects of the company, the faster and the far-reaching extent to which they can play a part to the success story and competitive advantage of the company. Pavlova (2023) highlighted the pandemic-induced significant shifts in organizational culture within higher education institutions in North Macedonia, underscoring the pivotal role of adaptable attitudes and balanced tactics in fostering resilience amidst crises. This suggests that organizational culture is not only a reflection of the institution's values and norms but also a key determinant of its ability to navigate and adapt to challenging circumstances, ultimately shaping its capacity for long-term sustainability and success.…”