Organizational culture and green management: innovative way ahead in hotel industry

Abstract

Purpose The purpose of this paper is to identify perspective and feasible combinations of the existing revenue-driven methods with still more pervasive features of knowledge-based management and green management in hotel industry. The authors believe that the key path to success is in even closer, that is, daily personal orientation on customers, specifically on their satisfaction in both functional and emotional dimensions. Design/methodology/approach A research prototype of competitiveness modelling framework can be fully implemented in accordance with the methodology, proposed by Mitroff and Kilmann (1978). The key output of our conceptual modelling stage was causal loop diagram, showing relations among internal variables and determining overall dynamics of analyzed problem. In the implementation phase, the authors adopted system dynamics (SD) paradigm, which composes system behaviour from parametrically adjustable temporal accumulation of levels of internal resources. These resources (stocks) can be both quantitative (money, employees, services) and qualitative (trust, motivation, quality). After parameterization and validation, SD models are used for the analysis of real-world situations. Findings With the resultant interactive SD model, the authors designed and tested several scenarios, comparing the purely revenue-oriented hotel management with its customers-oriented and organizational knowledge-supported enhancement. The authors’ experiments showed that the proposed extension can contribute to the overall performance up to 15 per cent. According to the experimental findings, the primary reasons for the improvement are higher ratio of regularly returning customers and improved efficiency of internal processes as a result of continuous organizational learning. Originality/value So far, hotel managers use mainly simple analytic and planning tools, which cannot cover the practical complexity of surrounding market and internal processes. In comparison with purely revenue-based principles, advanced managerial practices, considering also qualitative and human-related matters, require additional viewpoints. The authors enhanced the hospitality domain with the introduction of dynamic hypotheses – feasible explanations of temporal behaviour of complex structures.

Effects of managers' environmental attitudes on waste management practices in small hotels in Accra

“…Within the hotel industry, particularly hotels, the adoption of green practices is dependent on the owner's or manager's environmental beliefs (Scholz and Voracek, 2016). Some studies Effects of managers' environmental attitudes have found the effect of environmental attitude of managers on environmental management practices to be significant.…”

Sustainable Hotel Strategy Execution: A Review and Way Forward

“…After an initial model by Georgantzas [68] on Cyprus' hotel value chain and profitability, Lacagnina and Provenzano [67] developed an integrated SD-DTA model to analyse the outcome of implemented policies. Finally, a study by Scholz and Voracek [66] from the Department of Travel and Tourism and the Department of Technical Studies respectively -both departments in the College of Polytechnics Jihlava, Jihlava, Czech Republic -developed an interactive SD model for hotels and tested several scenarios. The scenario analysis for a case study hotel proved useful in choosing appropriate strategy options.…”

“…The above review illustrates the publications and the use of ST and SD in hotel and tourism strategy decision analysis, decision-making, and execution. Such approaches are considered to be part of the future leadership and management style for the hotel sector [66].…”

Motivation For Implementing Resource Efficient Technologies In Activity Of Russian Hotels

“…The environmental responsibility of hotels (Gonzalez-Moreno, Angela, Diaz-Garcia, Cristina, Jose Saez-Martinez & Francisco, 2016) is manifested in the use of resource-efficient technologies through the development and implementation of specialized programs that adapt the foundations of resource-efficient hotel management to Russian conditions. One of the elements is the application of the environmental hotel management system (Scholz, Petr, Voracek & Jan, 2016), which allows one to increase the environmental safety of hotel services, improve their quality while reducing costs, boost the energy and resource efficiency of hotel production, attract new groups of tourists, for example, traveling with the purpose to visit friends and relatives (Gorbunov, Efimova, Kobets & Kilinkarova, 2016).…”