Organizational Challenges of Digitalization Initiatives in Tourism Network Management Organizations

Marx, Susanne

doi:10.1007/978-3-030-36691-9_14

Cited by 3 publications

(5 citation statements)

References 26 publications

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“…In line with Marx (2019), who identified various network organisations guiding the tourism industry, this study shows that each participating organisation type considers itself in a position to support other network actors in sustainable tourism development. Furthermore, the results correspond to organisational learning, which states that knowledge transfer results from networks (Reagans and McEvily, 2003).…”

Section: Discussionsupporting

confidence: 75%

“…While STOs see themselves as awareness creators, DMOs see themselves as facilitators and knowledge brokers for tourism SMEs. According to Marx (2019), DMOs can take on a leadership role in digital transformation and sustainable tourism (Hristov and Ramkissoon, 2016) P4. Knowledge transfer is enabled by network exchange, thereby supporting digital transformation and contributing to sustainable tourism.…”

Section: Discussionmentioning

confidence: 99%

“…As usual for judgmental sampling, organisations were deliberately selected, because it was assumed that they can provide information which cannot be obtained from others (Maxwell, 2013). Prior research identified DMOs, STOs and SME consultants as the drivers of digital transformation and sustainable tourism in the tourism industry (Hristov and Ramkissoon, 2016; Marx, 2019; UNWTO, 2004; Xiao et al , 2017). Therefore, participating executives of these three types of organisations were investigated in this study as it was assumed that they could provide information that could not be obtained from others (Maxwell, 2013) (see Table 1).…”

Section: Methodsmentioning

confidence: 99%

“…Tourism firms often rely on consultants or destination management organisations (DMOs) to acquire new knowledge and skills (Ruhanen et al , 2021; Xiao et al , 2017). These network organisations guide and push digital transformation (Marx, 2019). Similarly, Halme (2001) and Schianetz et al (2007) suggest that networks in tourism contribute to sustainable tourism development.…”

Section: Organisational Learning Theorymentioning

confidence: 99%

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Organisational learning and sustainable tourism: the enabling role of digital transformation

Eichelberger

Eller

Kallmuenzer

et al. 2023

JKM

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Purpose Organisational learning drives tourism organisations towards more sustainable tourism. Digital transformation also provides opportunities for sustainable tourism development. This study aims to combine these perspectives and explore how digital transformation enables organisational learning to contribute to sustainable tourism, following organisational learning theory (OLT). Design/methodology/approach Based on a critical realist paradigm, this study focuses on developing an in-depth understanding of organisational learning in tourism organisations. Thirty qualitative interviews with tourism organisations participating in an executive development programme (EDP) show how tourism organisations create, retain and transfer knowledge. Findings This study demonstrates that the EDP initiates knowledge creation through content transmission and exchange, triggers knowledge retention through utilisation of digital technologies and reinforces digitalisation through data value creation. Furthermore, this study enables knowledge transformation as implementation, which contributes to the three pillars of sustainable tourism and facilitates the development of networks encouraging sustainable tourism. Originality/value This study identifies approaches that enable economic, social and environmentally sustainable tourism development by facilitating collaborations via digital transformation, digital technologies that guide guest streams, online mobility offers and online environmental awareness campaigns that reduce environmental impacts. Thus, this study strengthens OLT and has implications for organisational learning and tourism policymakers.

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Section: Discussionsupporting

confidence: 75%

Section: Discussionmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Organisational Learning Theorymentioning

confidence: 99%

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Organisational learning and sustainable tourism: the enabling role of digital transformation

Eichelberger

Eller

Kallmuenzer

et al. 2023

JKM

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“…The main directions and drivers of digitalization in the tourism business are studied by Harting R.C, Reichstein C., Haarhoff R., Hartle N., Stiefl J., Kazandzhieva V., Santana H., Marx S. (Harting et al, 2019;Kazandzhieva et al, 2019;Marx, 2019). Today, blockchain technologies are receiving attention in tourism, as digitalization processes in the tourism sector are changing traditional business models.…”

Section: Literature Reviewmentioning

confidence: 99%

Untitled

2021

Bul. Kar. Univ. - Econ.

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In the article, the authors consider human capital as the driving force of the economy, identification of trends in relations, dynamics, prospects and results, where human capital influences the economic development of Kazakhstan. The aim of the study is to assess the critique of human capital development.Methods: The results of the research are based on the fundamental theoretical and empirical work of leading Kazakh and foreign scientists devoted to the analysis of the processes of accumulation and use of human capital. General scientific principles and methods were applied: analysis and synthesis, system approach.Findings: The basic components of basic human capital, such as education and training, Gross domestic product (GDP) growth, have been analysed. The authors analysed data from the UNESCO Institute for Statistics, Gross Enrolment Ratio (GER), which is an index illustrating the number of students enrolled at a given level of education. The results of the study showed that that health is the main component of human capital formation. T. Schultz suggested that health is a vital part of human capital formation, as it reflects living conditions. Life expectancy is the best indicator for determining health status.Conclusions: The need for investment in research and development was noted since any investment in science and technology increases human capital in the country. Therefore, the next indicator to be considered is an investment in research and development in Kazakhstan. An analysis was made of the main criteria for the development of human capital in Kazakhstan, which revealed the strengths and weaknesses of the current situation in the country. An assessment of the different levels of education shows that the gross enrolment ratio in primary and secondary schools is quite high. However, the GER for higher education is quite low compared to other developed countries.

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Towards a Framework for Participative Innovation in Tourism

Marx,

Arens

2023

Springer Proceedings in Business and Economics

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Organizational Challenges of Digitalization Initiatives in Tourism Network Management Organizations

Cited by 3 publications

References 26 publications

Organisational learning and sustainable tourism: the enabling role of digital transformation

Organisational learning and sustainable tourism: the enabling role of digital transformation

Untitled

Towards a Framework for Participative Innovation in Tourism

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