“…EO is often reflected in its organizational processes, methods and decision-making style (Lumpkin & Dess, 1996;Otero-Neira, Fernandez-Arias & Tapio-Lindman, 2013;Wiklund & Shepherd, 2003) and a strategic approach to experiment with novel ideas, products, services, and markets, branching out from existing norms and practices (Tuan, 2016). EO and ambidextrous behaviours are aligned as both these concepts focus on establishing a sustainable performance and competitive advantage for the organization (Ayub, Razzaq, Aslam & Iftekhar, 2013;Cao et al, 2009;Gibson & Birkinshaw, 2004;Grobecker & Germain, 2013;Tuan, 2016). Owner-managers actively discover new methods to accentuate and perpetuate their strengths, exploiting and exploring opportunities to achieve their objectives (Lisboa, 2010;Naman & Slevin, 1993).…”