Abstract:This reflective case history explores a large-scale organizational culture change in a private, global organization based in the United States. The organizational culture concept first emerged in the 1970s and is an influential and controversial concept in research and practice. The success rate of change initiatives is only about 30%, while success for culture-change drops to 10%. Because culture change is not easy, this case history highlights evidence-based practices, supportive factors, barriers, and recom… Show more
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