Organization of the Development of a Business Strategy and Interpretation of Approaches Used By the Management of Russian Manufacturing Companies: The State of the Information Component of the Strategic Process

Abstract

The article presents the results determine frequency of use leaders of modern Russian manufacturers pharmaceutical products basic approaches to organizing strategic planning (corporate planning, iteration planning, intuitive planning, chaotic planning).An assessment is made by the top management of the studied companies of the specificity of the implemented strategic process in the companies they manage for compliance definitions of the strategy (detailed action plan, principle of behavior, position, perspective, technique (aimed at disorienting a competitor)The results obtained demonstrated the organization of the process of developing a business strategy at a small technological level. One of the most poorly organized components is the "level of structuring of the information collected."The responses of the respondents are dominated interpretation of the specifics designed them for business strategies as a "detailed action plan" and "prospects".The authors attribute the results to the predominant orientation of respondents to planning current activities, as well as to the presence of significant opportunities to increase the level of understanding of management by the companies studied the specifics of strategic management.