“…Media production can be studied using various kinds of research data, for example, using any information released by media companies themselves, interviewing media professionals or observing media production processes all of which can sometimes be challenging to acquire (Lee and Zoellner, 2019). Media audiences are understood and studied, for example, as passive media consumers, or as active listeners, readers, players, bloggers and so on, who consume, interpret and produce media (Long et al. , 2022, pp.…”