“…Within any successful organizing campaign, the union must be able to win visible gains for members, whether this be through defending them in a grievance 6 hearing or negotiating improved terms and conditions. This suggests that, as Simms and Holgate (2010) have argued, attention should be focussed on the purpose as opposed to the tactics of organizing. More specifically, this paper asks whether, in examining the purpose of revitalisation strategies, we should look beyond the conventional dichotomy between 'organizing and servicing' and instead examine the extent to which initiatives strengthen the ability of the local union to represent its members' interests effectively as opposed to simply generating a demand for benefits that can only be remotely fulfilled through unions' professional administration.…”