Organisational Factors as Predictors of Female Professionals’ Employment Status In Electronic Media In South-West Nigeria

Abstract

ABSTRACT:-Female Media Professionals" (FMPs) employment and involvement level in Electronic Media Houses (EMHs) have increased over the years. Despite this significant increase, the FMPs are still concentrated at the lower and middle employment stratum.This study, therefore, examined the influence of organisational and demographic factors on the employment status and job performance of female media professionals in electronic media houses in South West Nigeria.The descriptive survey research design was adopted. Total enumeration sampling technique was used to select 1,231 FMPs from 42 EMHs across the six states of south-west. The instruments used were Employment Status Inventory (r=0.82), and Organisational Factor Scale (r=0.88). Two research hypotheses were tested at 0.05 level of significance. Data were analysed using Pearson"s product moment correlation, and multiple regression and content analysis.Organisational and demographic factors jointly predicted FMPs employment status (F (2,1228) =1837.67). The components of organisational factors positively correlated with employment status as follows; networking (r=0.87), work environment (r= 0.87), organisational culture (r= 0.85), mentoring (r= (0.69), training (r=0.62), condition of service (r=0.60) and supervisory support (r=0.56). In order to improve the employment status of women it was recommended among other things that male senior managers and directors as well as the few female directors should continue to give required and necessary supervisory support to their female subordinates and ensure that the female workers at the lower levels are properly mentored and encouraged to grow into higher levels in the profession.