Organisational factors and knowledge management within large marketing departments: an empirical study

Bennett, Roger; Gabriel, Helen

doi:10.1108/13673279910288707

Cited by 237 publications

(177 citation statements)

References 47 publications

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“…Researchers have confirmed that face-to-face meetings are the key driver for knowledge transfer and crystallisation of new ideas, and are the best method for the manifestation of alternative opinion (Swan et al, 1999;Bennett & Gabriel, 1999). The finding from this study confirms that complex information is transmitted face-to-face in an office.…”

Section: We Went For a Two Weeks Training Together I Guess I Know Hesupporting

confidence: 76%

Intellectual and Social Capitals Development A Case in Malaysian’s ICT Companies

Hamzah¹,

Isa²

2009

IJBM

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Intellectual capital is said to be a source of competitive advantage and there is evidence that business success can be partly explained by its intellectual capital. It is argued that the main dimensions of social capital of relevance to intellectual capital are structural, cognitive, and relational capitals because these, among other things, foster the exchange of knowledge and resources among the organization members. The objective of this paper is to investigate the importance of social capital in fostering the development of intellectual capital among the engineers. This study used case study method and data were collected through interviews. Data were analysed using within-case and cross-case analysis. The analysis shows that the most important dimension for intellectual capital development is structural capital. The findings also suggest that structural capital is a prerequisite of relational capital among engineers in an organizational project. The findings also demonstrate that frequent meetings and interactions, relationship, hierarchy or status, and shared language are among the factors that foster the sharing of knowledge among engineers. This study also elucidated that structural and relational capitals play important role in knowledge sharing and hence intellectual capital development.

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Section: We Went For a Two Weeks Training Together I Guess I Know Hesupporting

confidence: 76%

Intellectual and Social Capitals Development A Case in Malaysian’s ICT Companies

Hamzah¹,

Isa²

2009

IJBM

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Section: We Went For a Two Weeks Training Together I Guess I Know Hesupporting

confidence: 78%

International Journal of Business and Management, Vol. 5, No. 1, January 2010, all in one PDF file

IJBM¹

2009

IJBM

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“…Indeed, the changing organisational environment as a result of business having to deal with complexities such as sustainability imperatives has driven interest in organisational learning and knowledge management, with Bennet and Gabriel (1999) asserting that customer knowledge is one of the most important knowledge bases for an organisation. Accordingly, there is increasing interest in the potential of value cocreation to enhance innovation and business performance, whereby market intelligence is embedded in dynamic co-creation processes that involve customers as partners rather than subjects (Rowley, Kupiec-Teahan & Leeming, 2007).…”

Section: The Case For Co-creation Towards Sustainable Consumptionmentioning

confidence: 99%

“…Kristensson, Gustafsson and Archer (2004) have examined the benefits of involving users in suggesting new product ideas, finding that ordinary users create significantly more original and valuable ideas than professional developers. Hsieh and Chen (2005) showed that new product development can be enhanced by interacting with users, and capitalising on user-knowledge management competencies, supporting the assertion by Bennet and Gabriel (1999) of the importance of customer knowledge for an organisation. Matthing, Sanden and Edvardsson (2004) suggest that the value of customer involvement in new service development resides in the opportunity to facilitate proactive learning about the customer, and to understand and anticipate latent customer needs.…”

Section: An Introduction To Value Co-creationmentioning

confidence: 99%

The Application of Value Co-Creation in Advancing Solutions to Sustainable Consumption

Chipp

Verran

2014

The Sustainable Global Marketplace

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The environmental sustainability challenges faced by society represent a discontinuity that requires new systemic ways of thinking and approaching problems. For business and consumers this entails finding new ways of creating value. In this respect, this study argues that an important source of value lies in efficient service co-creation between business and consumers in the consumption process. To this end, this study set out to explore the potential of business-to-consumer co-creation to advance solutions to sustainable consumption in the grocery retail setting.Exploratory qualitative research was conducted with grocery retailers and environmentally conscious consumers to gain insights into the types of initiatives that are important with respect to sustainable consumption. The willingness of business and consumers to work together to co-create solutions was gauged, and potential processes and mechanisms for co-creation were explored.The research found that both grocery retailers and consumers recognise sustainability as a systemic issue and welcomed the notion of co-creating solutions. However, the overarching narrative of the research findings with respect to the how of co-creation is that the market may not yet be ready. Retailers are driving sustainability initiatives across the supply chain, with consumers occupying a relatively passive role. This study argues that co-creation represents a fundamentally new paradigm that poses the challenge of a new orientation for the business-to-consumer relationship.ii AcknowledgementsAs MBA students we are constantly eager to learn and grow, which entails stepping out of comfort zones and into new challenges. The research journey has provided the opportunity to challenge my thinking in new ways; this has been a privileged opportunity and I wish to thank GIBS for the high standards to which we aspire.In particular, I wish to thank my research supervisor, Kerry Chipp, for your inspiration and valuable guidance in this journey. Thank you for sharing your deep knowledge and insights with respect to my research and the discipline of academic research. Your sincere interest and commitment to my progress are tremendously appreciated.To Donald Gibson and the Transnet Programme in Sustainable Development, thank you for your most generous support and contribution which has been instrumental in enabling me to conduct my research.The sustainability imperatives that society faces today represent a discontinuity that challenges us to explore new ways of coming up with solutions. It is these imperatives that have motivated and inspired me to do research in this field. Thank you to each of the individuals who kindly made time available to participate in my research.Thank you to my family and friends for your interest in my research and your unwavering support along the way. The ability to share my research interest and thoughts with you has been an invaluable help. To my fellow MBA compatriots, it has been an incredible experience to share this journey with you."For where yo...

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Organisational factors and knowledge management within large marketing departments: an empirical study

Cited by 237 publications

References 47 publications

Intellectual and Social Capitals Development A Case in Malaysian’s ICT Companies

Intellectual and Social Capitals Development A Case in Malaysian’s ICT Companies

International Journal of Business and Management, Vol. 5, No. 1, January 2010, all in one PDF file

The Application of Value Co-Creation in Advancing Solutions to Sustainable Consumption

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