Organic green purchasing: Moderation of environmental protection emotion and price sensitivity

Lavuri, Rambabu

doi:10.1016/j.jclepro.2022.133113

Cited by 49 publications

(85 citation statements)

References 74 publications

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“…Green consumption refers to the acquisition of products aligned with environmental protection of the environment (Sun et al, 2019;Lavuri, 2022). Recent research highlights the importance of knowing what factors influence the green purchasing intentions of Millennials (Taufique and Vaithianathan, 2018;Ali et al, 2022;Carri on et al, 2023), since this population cohort is considered to generate the largest number of consumers (Naderi and Van, 2018;Nafees et al, 2022) and includes all people born in the last two decades of the 20th century (Wang et al, 2018;Lee, 2022).…”

Section: Literature Review 21 Green Consumption In Millennialsmentioning

confidence: 99%

“…Other studies have shown that most consumers in countries such as the United States (82%) and China (17%) are skeptical of companies' environmental claims (Chan and Lau, 2004). This SKP negatively affects the intention to purchase organic products (Lavuri, 2022), and the link between product communication and PI is broken (Kim et al, 2022). Another seminal article by Mainieri et al (1997) found that while 73% of the participants called themselves ecological and were aware of the environmental safety labels on the packages, 47% of these participants showed distrust in the advertiser's information, related to the environmental impact of the products.…”

Section: Introductionmentioning

confidence: 99%

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The influence of skepticism on the university Millennials’ organic food product purchase intention

Hoyos-Vallejo,

Carrión-Bósquez,

Ortiz-Regalado

2023

BFJ

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Purpose This study extends the Theory of Planned Behavior (TPB) and analyzes the influence of skepticism (SKP) on the purchase intention (PI) of organic products, through the mediation of subjective norms (SN) and planned behavior control.Design/methodology/approach This was a quantitative, correlational and cross-sectional study. The study population comprised 446 university Millennials from Ecuador. Results were processed using exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM).Findings The study showed that SKP does not directly influence the PI. However, if it does so through the mediating effect of SN and perceived behavior control (PBC). Also, the study found that attitudes (ATTs), SN and PBC influence the PI of organic products in university Millennials.Originality/value The study used TPB constructs and identified the influence of SKP on the intention to buy organic products in Ecuadorian university Millennials.

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Section: Literature Review 21 Green Consumption In Millennialsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The influence of skepticism on the university Millennials’ organic food product purchase intention

Hoyos-Vallejo,

Carrión-Bósquez,

Ortiz-Regalado

2023

BFJ

View full text Add to dashboard Cite

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“…Environmental concern is defined as the understanding of the consequences of anthropogenic harm to the environment, and were always empirically researched to be directly or indirectly affecting green purchasing in a positive direction (Hansman, 2020; Leary et al, 2014;Becker-Leifhold, 2018). As suggested by several scholars, environmental concern is positively related to the need for green products, but it lacks power when affecting actual purchases (Lavuri, 2022;Lee 2008). It also plays an important role during the recognition of needs for green products.…”

Section: Environmental Concern and Perceived Consumer Efficacymentioning

confidence: 99%

“…Furthermore, consumers who are influenced by their environmental concerns may assume the actual help to the environment of their purchases or behaviours, namely the perceived efficacy of consumers (Lavuri, 2022;Testa et al, 2020;White et al, 2019). It is reported as an antecedent of purchase intention, but always shows lower predictive power than other determinants.…”

Section: Environmental Concern and Perceived Consumer Efficacymentioning

confidence: 99%

“Green Products”: A Review with the Consumer Buying Process Framework

CAO

2023

J. Environ Manag Tour

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Green consumption has become a crucial academic and practical topic with the increasing environmental-protection awareness of scholars, industries and consumers. However, the growth in green purchasing may not reflect the concerns. This study aims to synthesize recent research and points several causes of low purchases to green products in the consumer perspective and provide a comprehensive understanding to the realistic consumer decision-making process. Through the scope of Consumer Buying Process framework, this study systematically reviewed 73 credible articles on green purchase behaviour published from 2010 to 2022. Main constructs and theories applied in selected literature is further discussed in each sector of the CBP framework. The study results showed the green purchase process may have a ‘loop tendency’ that falls into the circulation of construction of evaluation and adoption of those evaluations. Moreover, purchasing behaviour which performed by minority of the consumers may not be strong enough to form a valid social norm, and the current available still lacked power to fulfil consumer needs. With the modified consumer buying process framework, this study highlights the importance of creating memorable experience and build strong emotional communications with consumers.

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“…Green products have also attracted consumers’ attention because of their environmentally friendly attributes of saving resources and energy and their health attributes, such as the absence of artificial substances [ 1 ]. This germination of environmental awareness makes green consumption possible [ 2 , 3 , 4 , 5 ]. Green consumption is a behavior satisfying human needs or desires with the least harmful impact on the natural environment [ 6 ].…”

Section: Introductionmentioning

confidence: 99%

Green Product Types Modulate Green Consumption in the Gain and Loss Framings: An Event-Related Potential Study

Zhang

et al. 2022

IJERPH

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People show a separation of intention and behavior in green consumption, and promoting actual green purchase behavior is more important than purchase intention. This study adopted a conflicting environmental decision paradigm to investigate behavioral and neural processes during actual green consumption decision-making involving different types of green products and message framing, according to construal level theory. Participants were instructed to make green consumption decisions involving green products with different psychological distances (self-interested green products vs. other-interested green products) under gain (e.g., buying green products brings positive results) or loss framing (e.g., not buying green products brings negative effects) while electroencephalograms were recorded. The behavioral results demonstrated that participants tended to purchase green products under loss framing more than under gain framing. The event-related potential results showed that under gain framing, decision-making for self-interested green products was associated with larger P3 than decision-making for other-interested green products. While under loss framing, decision-making for other-interested green products has a larger P260 than for self-interested green products. These findings suggest that under gain framing, self-interested green products elicit more cognitive resources than other-interested green products, while under loss framing, other-interested green products elicit stronger negative emotions than self-interested green products. The research has managerial implications for promoting consumers’ actual purchase behavior.

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Organic green purchasing: Moderation of environmental protection emotion and price sensitivity

Cited by 49 publications

References 74 publications

The influence of skepticism on the university Millennials’ organic food product purchase intention

The influence of skepticism on the university Millennials’ organic food product purchase intention

“Green Products”: A Review with the Consumer Buying Process Framework

Green Product Types Modulate Green Consumption in the Gain and Loss Framings: An Event-Related Potential Study

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