“…Responding to the need to offer persuasive reasons, rather than simply reflecting on intrinsic motivation, social agents are compelled to engage-often publicly-with private notions of what is accepted and understood as common sense, as well as with contested and opposing visions articulated in 5 The term 'atmosphere', used above in a rather colloquial way, can shed light on this problem: From a sociological point of view an atmosphere is a field of emergence, just as the metereological background of the metaphor implies. Rather describing a definite state of things (in terms of weather: rain, wind, temperature) it represents an impersonal intensity or environment (McCormack, 2008;Stewart, 2007) that "presses upon us" to think, act or feel in a certain direction, exerting a force on everyone who is surrounded by it. Just as the metereological ones, sociopolitical atmospheres result from the interplay of myriads of micro-level events, i.e.…”