“…The orientational order parameter S (neglecting all other possible order parameters which, in principle, could be introduced, cf. for example [5,7,8], because of their minor influence on proton NMR spectrum) could be derived from the dipolar doublet splitting in a simple manner with great accuracy if the dipolar splitting for S = 1 (perfect ordering) were known, or, alternatively, if one could determine the exact ortho proton distances at the phenyl rings which to a first approximation are responsible for the doublet peaks. Otherwise one can only estimate S with limited accuracy assuming (as is often done) an ortho proton distance of about 2.45 A yielding a maximum splitting Avm., = 24.5 kHz (neglecting the small angle between the phenyl ring para-axis and molecular director).…”