This paper selects the case of the Atlantic hurricane “Michael” in 2018 to evaluate the accuracy of the GOES-16 atmospheric temperature profile during the hurricane and its effect on forecasting. Based on the weather research and forecasting (WRF) model, the assimilation of GOES-16 atmospheric temperature-profile products was achieved by using three-dimensional variational (3DVar) and the ensemble transform Kalman filter/three-dimensional variational (ETKF/3DVAR) hybrid system (Hybrid) systems. And the impact of geostationary satellite GOES-16 atmospheric temperature-profile data assimilation on a hurricane forecast is evaluated. The results show that, during the hurricane, the root mean square errors of the GOES-16 atmospheric temperature profile are all within 2 k at the height of 200–1000 hPa, and the quality of the data is generally good. Assimilating the GOES-16 atmospheric temperature-profile data can indeed effectively improve the analysis increment and improve the prediction results. The assimilation increment obtained by the hybrid system has obvious “flow-dependent” characteristics, which can reasonably improve the initial field of the model. Its temperature increment has an obvious spiral structure, which is in line with the characteristics of the hurricane, and the adjustment of the wind field and geopotential height field is also more beneficial to the development of the hurricane. It has a positive impact on the forecast of track, intensity, and precipitation, and the hybrid system is improved more obviously. In addition, from the RMSE of the analysis field and the forecast field relative to the observation data of different elements, the hybrid system is superior to the 3DVar system.