Optimizing Social Media Platforms as Information Disemination Media

Abstract

As a government agency that plays a central role in regulating the entire state budget and revenue (APBN), the Ministry of Finance needs public support and trust. Therefore, it is necessary to disseminate all government information to the public. One way that can be done is the use of social media as a platform in conveying information to the public. Through research using the constructivist paradigm with a qualitative approach and descriptive content analysis, it is expected to illustrate how the Ministry of Finance optimizes the advantages of each social media platform to disseminate government information to the public. The results of this study are presented in the form of strategies for optimally utilizing social media so that they can be an example for various ministries and other government agencies to support the success of the country's current goal of becoming an Advanced Indonesia.

Identifying Personal Characteristics of Social Media Entrepreneurs in Indonesia

“…Many studies, such as the one discussed in Olanrewaju et al (2020), agree that having many friends who are active on social media has a big impact on the success of social media activities, such as crowdfunding. Individuals who have many friends on social media generally have social power that can influence their friends' attitudes, opinions, decisions, and actions (Arisanty et al, 2020). On the other hand, people who are picky in making friends tend to have unique characteristics, independent people, and passive personalities.…”

“…This research aims to identify an ideal personal character in running a business that relies on social media. Previous studies (Cahyono, 2016;Ejupi, 2017;He et al, 2017;Arisanty et al, 2020) have used qualitative research to explore the social media phenomenon. This method was chosen because it allows a large amount of relevant and applicable data to be available.…”

“…Social media is a media that connects with the computer network, internet, and others that bring simplicity to its users, from interacting with each other, selling and buying goods, and sharing information. Social media is a network-based technology that also functions as an interactive platform for individuals and groups so that they can communicate and share information (Kietzmann et al, 2011;Kahar et al, 2012;Arisanty et al, 2020). Social media can be classified into blogs, social networking sites, virtual social worlds, projects with collaborations, communities, along with gaming and virtual worlds (Gavino et al, 2018).…”

“…A recent study by Google & Temasek (2020) also reported that the coronavirus had caused massive adoption of digital services among customers in Indonesia, estimated with over 37% new digital services consumers, where 90% of them will continue their digital habits post-pandemic. However, the recognition of this social media business is still very much needed from the Indonesian government because of its resilience to face this challenging pandemic period (Arisanty et al, 2020).…”

Digital Public Relations: Trend and Required Skills

“…One of them defines Public Relations as the practice of managing the distribution of information between an individual or an organization (such as a business, government, agency, or non-profit organization) and the public (Grunig & Hunt, 1984). Institute of public trust (Arisanty, Wiradharma, & Fiani, 2020).…”