Optimizing Online Delivery System to Enhance Product Marketing for PT Kopie Humble Indonesia
Kadek Cemara Sutrisna Putri,
Ni Luh Putu Sariani,
Anak Agung Gde Alit Wiradyatmika
Abstract:Purpose: This research addresses PT Kopie Humble Indonesia's suboptimal use of online marketing for product marketing, stemming from a need for workforce knowledge and skills. It highlights the importance of optimizing online delivery platforms to enhance product marketing strategies.
Method: Utilizing socialization, training, and mentoring, the study seeks to improve staff insights and skills in product marketing. Through surveys, interviews, and qualitative analysis, the research evaluates current practices… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.