Optimizing marketing learning evaluation: Gamification with CIPP model at SMKN 1 Bandung
Dini Haryanti,
Ayuni Hanifatunnisa,
Zaki Mubarak
et al.
Abstract:In this digital era, education is experiencing rapid growth, especially in the diversity of evaluations given to students, one of which is through gamification. This article explores optimizing learning evaluation through gamification in the CIPP (Context, Input, Process, Product) evaluation model in marketing education at SMKN 1 Bandung. The method used is descriptive quantitative research. Data collection is done through questionnaires and interviews. The data sources and subjects in this study are educators… Show more
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