Abstract:Word of mouth represents, from historical times, a powerful mechanism employed within human societies for influencing the behavior of their members. Translated into the computational world, the same feedback mechanism preserves or even broadens its impact. This paper presents an intriguing perspective on using reputation systems: reputation is gained by complying with the norms and norms are modified by the agents with high reputation. The aim of the model proposed by this paper is to optimize content distribu… Show more
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