Optimization of Traditional Medicine Business in Indonesia: A Questionnaire Survey

Abstract

Traditional medicine was the treatment already being used by our ancestors' thousands of years ago; the treatment is productively treated for several illnesses. This research examines how one traditional medicine product can be launched and stand out amongst other competitors by analysing and comparing the data collected from PT. Saraka Mandiri Sejahtera Indonesia is the host institution. A different company distributes the product produced by the host institution. This research analyses the best factors for commercializing traditional medicine products. The data collected by the host institution was analysed in this research, followed by other data collection. Participants were 155 individuals collected around 7-10 days with the distribution via WhatsApp and email of the survey link. In all, 50.32% of customers satisfied had used monthly spending. The majority of the sample have monthly spending of more than Rp 5,000,000 (331 USD above). Then the author correlates the monthly spending of the samples with six variables which are: Herbal or Traditional medicine product knowledge, Herbal or Traditional medicine product loyalty, Herbal or Traditional medicine product preference, Herbal or Traditional medicine product exclusivity, Herbal or Traditional Medicine product packaging safety, and Herbal or Traditional medicine product labelling preference. The study shows variables that can be improved are product knowledge, product preference, and product packaging safety factors of its use were identified.